Pride Family Brands to debut Veranda
Casual Living Staff -- Casual Living, August 4, 2010
The Veranda Collection, one of the lines Pride Family Brands will debut at the upcoming Casual Furniture Market, embraces Old World styling with design details and ultra comfort.
"With the introduction of Veranda, our design team's efforts to capitalize on handcrafted luxury are evident throughout," said Jamie Lowsky, CEO of Pride Family Brands.
Marketed under the Castelle brand, Veranda will be available in fine specialty retail stores in the spring of 2011. The Veranda Collection and its old world motif offer an example of the handcrafted detailing for which Pride Family Brands has become known. Decorative arches accented with rivets are found in the side and back profiles along with baluster-style arm and leg supports that feature cast detailing.
"Our award-winning designers and artisans have created looks that capitalize on both style and quality," said Rory Rehmert, VP Sales and Marketing for Pride Family Brands. "The Pride customer expects original designs and we are proud to deliver again for 2011."
Weather-resistant oversized cushions are used in deep and dining pieces of this collection. Cushioned dining, sling dining and deep seating with the new crescent sofa and love seat are included within the collection.
For more information, visit www.pridefamilybrands.com or contact 954-735-9800.