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New River wood finish gets notice

The new RÊVE outdoor mocha finish drew attention to New River's showroom during Chicago's Casual Furniture Pre-Market and the West Coast Casual Furniture Premarket, literally stopping people in their tracks, according to Michael Mettendorf, vice president of sales and marketing for New River.

"Frankly, everyone was blown away," Mettendorf said. "Not only is this finish revolutionary in the U.S. market, it's incredibly beautiful as well. We had to do very little selling ... it really spoke for itself. Dealers who never considered us for more than a few rocking chairs are giving us multiple slots on their floor. This product will give us immediate importance and access to retailers who cater to upscale consumers."

RÊVE finishes by New River provide weather protection in full sun exposure for New River's Brazilian cherry furniture. The custom-applied RÊVE finish adds another dimension, making the wood virtually impervious to any outdoor elements, including insects, parasites and extreme temperature changes. As an added bonus, the custom RÊVE finish produces a deep, rich, upscale look. It's available in mocha, which resembles walnut, or honey. RÊVE is currently available on a broad selection in the 2008 furniture collection.

The Charleston deep seating group features New River's new finish.

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