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Grill sales expected to grow 12.7% by 2013

South and West should see fastest growth

The United States is expected to experience grill sales growth of 12.7% by the year 2013 according to the latest data from New York-based Easy Analytic Software Inc. Statisticians at EASI are projecting grill sales to increase from $3.3 billion in 2008 to $3.7 billion in 2013.

EASI's estimates indicate the fastest sales growth over the next five years will be in the nation's Southern and Western regions. They are expected to grow grill sales by 15% and 15.2% respectively, with nearly 60% of grill sales.

Nationally, the Northeast and Midwest regions make up slightly over two-fifths of grill sales. While sales growth is not expected to be as significant in these regions as in the South and West, these regions can still expect growth. The Midwest is expected to grow by 9.9% between 2008 and 2013 and the Northeast is expected to march along with an 8.7% growth in grill sales.

EASI's forecasts are based on expected changes in population within the various regions, with their accompanying shifts in income. There are some caveat's that come with EASI's estimates and forecasts. They do not take into account local economic changes such as store or plant closings, or national economic changes such as the housing market crisis. They also assume inflation rates will be even nationally. Historically, this methodology has proved to be very useful.

A review of the states' growth patterns shows consistency with the regional findings. The EASI projections show that of the 50 states, 19 are predicting growth to exceed the national average. Eleven of these states are in the West and eight are in the South. Nevada, with an anticipated growth of 24.6%, is expected to have the greatest growth of all states within the next five years.

Looking at the major metropolitan areas of each region, nearly three-fifths of all metros in the West are forecasted to exceed the national average in grill sales. Three of these metros in the West are expected to grow by more than 30% during the next five years. Fernley, Nev. is expecting an increase of 36.4%. St. George, Utah can anticipate growth of 34% and Pahrump, Nev. with an expected growth rate at 30.5% rounds out the top three Western metros with the greatest increases grill sales.

In the South, almost two-fifths of all metros are expected to grow faster than the national average, with two of the top three metros predicted to top growth of 30% or more. Palm Coast, Fla. is expected to increase in grill sales by a whopping 44.1% by 2013. This metro is expected to have the greatest increase of all metros. The Villages, Fla. is expected to grow by 33.6%. Cape Coral-Fort Myers, Fla. rounding out the top three metros in the South is predicted to have growth at 28.6%.

The Midwest's top three metros include Sioux Falls, S.D. with expected growth of 19.8%, Des Moines-West Des Moines, Iowa at 17.9% and Springfield, Mo. at a growth rate of 17.8%. Of all metros in the Midwest, 16% of them are expected to see sales growth above the national average.

The Northeast's metropolitan area with the greatest expected increases includes East Stroudsburg, Pa. at 18.6%, York-Hanover, Pa. at 16.3% and Chambersburg, Pa. at 15.4%. Only 13% of the metros in the Northeast will experience an increase in grill sales that exceeds the national average.

The top 25 fastest growing metropolitan areas present a somewhat different picture, geographically. Of the top 25 metropolitan areas, 13 of these areas are in the West while the South holds 12 of these metros. There are no metros in the Midwest or Northeast that fall in the top 25 or even the top 50 fastest growing.

The top 10 markets for grill sales in the nation are expecting growth rates over the next five years that range from 8.1% for the New York-Northern New Jersey-Long Island, N.Y.-N.J.-Pa. market to 21.4% for the Atlanta-Sandy Springs-Marietta, Ga. market. Two-fifths of the top 10 markets are projected to grow even more than the national average during this period. The Washington-Arlington-Alexandria, D.C.-Va.-Md.-W. Va. market is likely to grow by 13.2% by 2013 if EASI projections hold true. Houston-Sugar Land-Baytown, Texas is expected to grow by 20% and Dallas-Fort Worth-Arlington, Texas is anticipating growth of 20.8%. Atlanta-Sandy Springs-Marietta, Ga. with grill sales expected to grow from $57.5 million to $69.8 million is expected to have the greatest growth among the top 10 markets.

Northeast 19%
Midwest 23%
South 36%
West 22%


W MW USA NE S
Source: Easy Analytic Software, Inc. and Casual Living market research
2008 est. .72 .73 3.25 .61 1.19
2013 proj. .83 .81 3.66 .66 1.36


2008 estimated 2013 projected % change
Source: Easy Analytic Software, Inc. and Casual Living market research
Palm Coast, Fla. 1.1 1.5 44.1%
Fernley, Nev. 0.6 0.8 36.4%
St. George, Utah 1.2 1.6 34.0%
The Villages, Fla. 0.9 1.1 33.6%
Pahrump, Nev. 0.5 0.6 30.5%
Cape Coral-Fort Myers, Fla. 7.1 9.2 28.6%
Culpeper, Va. 0.5 0.6 28.4%
Bend, Ore. 1.7 2.2 28.0%
Raleigh-Cary, N.C. 12.4 15.8 28.0%
Cedar City, Utah 0.4 0.5 27.5%
Heber, Utah 0.2 0.2 27.4%
Las Vegas-Paradise, Nev. 19.6 24.8 26.7%
Greeley, Colo. 2.5 3.1 26.6%
Bozeman, Mont. 1.0 1.3 26.4%
Myrtle Beach-Conway-North Myrtle Beach, S.C. 2.8 3.6 26.1%
Phoenix-Mesa-Scottsdale, Ariz. 44.7 56.3 25.9%
Austin-Round Rock, Texas 18.1 22.8 25.9%
Gainesville, Ga. 1.8 2.2 25.3%
Prescott, Ariz. 2.5 3.1 25.0%
Charlotte-Gastonia-Concord, N.C.-S.C. 18.7 23.3 24.9%
Boise City-Nampa, Idaho 6.2 7.7 24.8%
Ocala, Fla. 3.6 4.5 24.5%
Provo-Orem, Utah 4.0 4.9 23.7%
Wilmington, N.C. 4.0 4.9 23.7%
Statesville-Mooresville, N.C. 1.6 2.0 23.6%


State 2008 estimated 2013 projected % change
States shown in bold are expected to have sales growth exceeding the national average.
Source: Easy Analytic Software, Inc. and Casual Living market research
Alabama $49.3 $54.8 11.2%
Alaska 7.2 8.3 14.3
Arizona 67.1 82.8 23.4
Arkansas 29.9 33.5 12.1
California 362.0 407.7 12.6
Colorado 55.3 64.4 16.5
Connecticut 41.3 45.3 9.7
Delaware 9.8 11.3 15.2
District of Columbia 7.8 8.4 7.3
Florida 204.2 238.5 16.8
Georgia 101.0 119.1 17.9
Hawaii 12.2 14.0 14.5
Idaho 15.2 18.1 18.8
Illinois 139.0 153.4 10.3
Indiana 70.0 78.0 11.4
Iowa 33.6 37.0 9.9
Kansas 30.8 34.1 10.7
Kentucky 46.1 51.4 11.4
Louisiana 43.7 49.0 12.0
Maine 14.9 16.2 9.3
Maryland 62.9 69.8 10.9
Massachusetts 75.8 82.1 8.3
Michigan 110.9 120.0 8.2
Minnesota 58.8 65.7 11.7
Mississippi 28.9 31.5 9.2
Missouri 64.9 71.9 10.9
Montana 10.4 11.7 12.6
Nebraska 19.7 21.8 10.9
Nevada 27.7 34.5 24.6
New Hampshire 15.1 16.9 11.9
New Jersey 96.3 105.6 9.7
New Mexico 19.7 22.6 14.3
New York 208.7 224.6 7.6
North Carolina 100.2 117.2 17.0
North Dakota 7.1 7.7 8.5
Ohio 127.4 137.7 8.1
Oklahoma 38.7 43.1 11.5
Oregon 41.2 47.2 14.8
Pennsylvania 139.2 151.9 9.1
Rhode Island 11.9 12.7 6.9
South Carolina 47.3 54.4 15.0
South Dakota 8.6 9.6 11.6
Tennessee 67.2 76.3 13.5
Texas 242.6 285.9 17.9
Utah 23.9 28.4 18.8
Vermont 7.1 7.7 8.9
Virginia 87.4 99.1 13.4
Washington 72.0 82.8 15.0
West Virginia 19.5 21.1 7.9
Wisconsin 62.8 69.5 10.7
Wyoming 5.8 6.5 13.0
Total $3,250.0 $3,662.7 12.7%


2008 estimated 2013 projected % change
Source: Easy Analytic Software, Inc. and Casual Living market research
Palm Coast, Fla. $1.1 $1.5 44.1%
The Villages, Fla. 0.9 1.1 33.6
Cape Coral-Fort Myers, Fla. 7.1 9.2 28.6
Culpeper, Va. 0.5 0.6 28.4
Raleigh-Cary, N.C. 12.4 15.8 28.0
Myrtle Beach-Conway-North Myrtle Beach, S.C. 2.8 3.6 26.1
Austin-Round Rock, Texas 18.1 22.8 25.9
Gainesville, Ga. 1.8 2.2 25.3
Charlotte-Gastonia-Concord, N.C.-S.C. 18.7 23.3 24.9
Ocala, Fla. 3.6 4.5 24.5


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