Woodard returns showroom to Merchandise Mart
Thomas Russell -- Casual Living, September 1, 2008
The new 11,000-sq.-ft. Woodard showroom is part of Market Square, the new 15th floor design destination at The Merchandise Mart.
“We are very excited to have the opportunity to return to The Merchandise Mart,” said Dean Engelage, Woodard president. “The move should accelerate the recent growth experienced in our specialty, hospitality and designer business by allowing us to capitalize on the many resources and audiences The Merchandise Mart offers its tenants.”
The showroom, space 1534, will showcase the Woodard and Woodard Landgrave brands along with Craftmade ceiling fans and outdoor lighting.
“As a member of the Craftmade family of companies, this allows Woodard to be a one-stop shop destination for the outdoor living space,” Engelage said.
Because of the increased consumer demand for casual furnishings and accessories to enhance their outdoor living spaces, MMPI recently expanded the casual industry at The Merchandise Mart. The expansion included adding casual showrooms to the 15th floor, welcoming seven new tenants and relocating many current showrooms in order to increase their space to showcase more collections.
“We are pleased to welcome Woodard’s return to The Merchandise Mart in Chicago,” said John H. Brennen III, executive vice president, Merchandise Mart Properties, Inc. “Our renewed partnership with such a powerful brand will enhance the already impressive casual offerings at The Merchandise Mart.”
Woodard’s new showroom will be open in time for the International Casual Furniture & Accessories Market, as well as to day-to-day design trade traffic Monday-Friday, 9 a.m.-5 p.m. For more information about Woodard and its products, visit www.woodard-furniture.com.