Pride Family Brands sponsors casual industry research
Alfred Dockery -- Casual Living, May 1, 2010
Beginning this month, the outdoor living industry will be the focus of monthly research projects, sponsored by Pride Family Brands. This is the second year Pride, a manufacturer of quality casual furnishings, has sponsored publication of research results.
"The research, which is being conducted to provide a clear picture of our industry, is a valuable tool for not only those within our ranks, but for anyone interested in the outdoor living segment," said Jamie Lowsky, CEO of Pride Family Brands. "We are proud to be a part of making the results available."
The research will include the national HGTV consumer survey on outdoor living trends and also span such topics as import figures for outdoor furniture by country, a specialty retailer survey and mass merchant outdoor dining buying projections.
"Our industry values research such as this for direction with regard to the creation of new products and the targeting of new segments," said Rory Rehmert, vice president of sales and marketing for Pride Family Brands. "With the sponsorship, Pride is able to provide this valuable information throughout the specialty retail community."
Reprints of individual pieces of the research will be made available by Pride Family Brands to all interested.