Quaker debuts Terrazzo outdoor line of jacquards
Powell Slaughter -- Casual Living, July 14, 2006
Upholstery fabric supplier Quaker Fabric debuted the first-ever "whole package" of its new Terrazzo outdoor fabric at Summer Showtime 2006 in High Point, N.C., last month.
The Terrazzo line will be on product debuting at the September Casual Furniture & Accessories Market in Chicago.
This classic flamestitch pattern, Pinetree, is part of Quaker Fabric's new Terrazzo line.
The Fall River, Mass.-based major mill, struggling to compete with Chinese imports, leather and microdenier suedes, has been resizing and adjusting its business model to fit the changing textile landscape and is banking on its domestically made Terrazzo line of solution-dyed acrylic outdoor fabric to go head-to-head with other outdoor fabric lines.
"We weren't after the lowest price," said Tom Muzekari, vice president of sales and marketing. "Our strategy was to offer the best value and the best-looking product we can make. It's important for us to leverage Quaker's product leadership as we enter this new market."
The Terrazzo line of plain and decorative jacquards feature high-pickage construction for an upscale look and solution-dyed acrylic yarn specifically chosen for vivid color, Muzekari said. Prices range from about $10 to about $25 per yard for furniture manufacturers.
"We expect to get big placements with the jobbers, as well as internationally," Muzekari said, "and the line got a tremendous reaction at Showtime."
The launch of the full line was delayed about a year by upheaval among North American suppliers of solution-dyed acrylic, such as Solutia opting out of the market all together. But other sources have been lined up and Quaker launched the line with about 700 SKUs.
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