Consumer Views: Spas
Staff Staff -- Casual Living, November 1, 2008
Only 12% of the nearly 14,000 U.S. consumers answering the exclusive Casual Living and HGTV survey currently own a spa, but nearly one-third plan to buy a spa. And the prospective customers are significantly younger than the current owners — 25% of spa owners are under age 45, compared with 37% of those planning to buy one.
Additionally, the survey asked consumers what pie-in-the-sky features they would include in their dream outdoor space and more than half wanted a spa.
Forty-five percent of respondents said they would shop at a casual furniture specialty store first if they were looking for a spa. Spa or pool specialty stores were cited by 19% of respondents as the first place they would shop, followed by 14% who said they would shop online. Thirteen percent of consumers would first shop a home improvement center for a spa.
More than half of casual furniture specialty store shoppers have household incomes of $75,000 or more, compared with 44% of respondents first shopping the Internet and 42% of consumers first shopping a spa or pool specialist. One-third of consumers shopping a home improvement center first have incomes of $75,000 or more.
12% of responding consumers currently own a spa
32% of consumers plan to buy a spa
|Region||Currently own a spa||Plan to buy a spa|
|65 and over||6%||4%|
|$50,000 to $74,999||21%||29%|
|$75,000 to $99,999||23%||22%|
|$100,000 or more||40%||24%|
First place consumers would shop for a spa
|% of consumers|
|Other includes catalogs, interior designers, garden centers, hardware stores, discount department stores and department stores, among others.
Source: Casual Living and HGTV Consumer Views Survey, 2008
|Casual furniture specialty store||45%|
|Spa and pool specialty store||19%|
|Home improvement center||13%|
|Warehouse membership club||4%|
|Desired spa features||% of consumers|
|Source: Casual Living and HGTV Consumer Views Survey, 2008|
|More than four seats||45%|
|Attached lap pool||10%|
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