Emerald Home bringing outdoor line to High Point
Casual Living Staff -- Casual Living, October 9, 2013
Emerald Home Furnishings' debut outdoor line includes the St. John woven collection.
The Emerald Outdoor Furniture line will be shown at the Center Point Building (401 South Hamilton) in a newly renovated space equally split between an indoor showroom (space 105) and a tented outdoor courtyard. This new space is in addition to the company's permanent showroom space, just upstairs at 201.
The public High Point debut of the Emerald Outdoor's inaugural line follows a private, invite-only showing in High Point this past spring and a positive reception to the public launch at the summer Las Vegas Market.
"We were very pleased with the reaction to Emerald Outdoor at Las Vegas Market and we are going to ride that momentum into High Point," said David Beckmann, president of Emerald Home Furnishings. "Representatives from independent retailers, specialty stores and large chains have told us that they are impressed with the look, quality and real value in the collection. We look forward to providing new revenue opportunities to existing customers and a compelling lineup to new dealers we have not yet had the pleasure to serve."
"Come see what all the buzz in Vegas was about," said Lyle Ecoff, one of Emerald's partners in outdoor product development. "We have honed in on delivering both a compelling offering for experienced outdoor merchants and a turnkey program for retailers new to this hot category. Emerald Outdoor offers a wide selection of remarkably affordable and attractive designs. I think we really hit the sweet spot in terms of price point and styles."
The comprehensive Emerald Outdoor Furniture assortment includes motion, dining, deep seating, fire pits, tables, accessories and pillows. The line of 160 SKUs - available through direct container purchase - is shipping now for delivery in the first quarter of 2014.
In order to go to market quickly with the right products, Emerald collaborated with outdoor furniture specialists (and brothers) Gary and Lyle Ecoff, who bring a combined 50 years of retail and product experience (Carl's Patio/Robb & Stucky). Emerald's expertise in home furnishings translated into the incorporation of features including outdoor motion seating, dining tables with butterfly leaves, and practical storage solutions, while the Ecoffs delivered classic and contemporary looks made using modern materials, innovative technologies and colorful performance fabrics.
Interested dealers can view a lineup of tubular aluminum, cast aluminum and outdoor wicker that includes cushion and sling dining, extension tables, deep seating, sectionals, motion, gathering and bar height dining, fire pits, resort chaises, throw pillows and more.