Outdoor trends gain attention at HD Expo
May 20, 2013,
Tropitone Furniture provided a bird’s eye view of the Mandalay Bay Convention Center as a second floor was used to present its South Beach Collection.
Most of the more than 900 exhibitors said they were pleased with the show's relocation to Mandalay Bay Convention Center from its former location at the Sands. Some of more than 7,000 professionals attending the show found a nearby food court and restaurants convenient although some said the Expo's L-shaped layout was confusing.
"We've seen more people the first day than the whole show last year," said Bryan Echols, Lloyd Flanders sales rep. "The newer loft looks have been very well received here. They responded instantly."
Tropitone Furniture took its display up to a second story level for the first time to show off its expanded South Beach Collection, which added cushions in showy red and black color combinations. "Because South Beach really fits that type of feel, and night clubs are using lofts now," said Tanya Stevens, VP of marketing, Tropitone.
Lane Venture principals visit with retailers from Dallas-based Sunnyland.
The contract side of the business is growing very steadily, Telescope Casual President Henry Vanderminden IV said.
"It was a really good show," said Judy Calzadilla, VP of Skyline Design. "We do get a lot of international business here. We saw a buyer who will furnish a huge project in Nigeria, but also saw people representing resorts from Dubois to Jamaica."
Brightly colored oversized containers and cement fire tables that drew double-takes at High Point Market also attracted buyers to Seasonal Living's booth at HD Expo.
Tim Capron, co-president of Castellano by Ancient Mosaic Studios, described the show as great. "Contract is new for us so we didn't know exactly what to expect," he said. "We've been slammed."
Paul Knapp, CEO, FiberBuilt Umbrellas agreed. "We're really busy," he said. "Business is good, but we're gearing more toward the retail market."
Outdoor Design Studio introduced the Sol Dura brand with the Sol Bresa chaise and portable Sol Cabana.
Terra Furniture's outdoor lighting products were also drawing attention to its booth. "We've really had a lot of success at this show," said Jerry Rosengren, VP, Terra Furniture.
Sharing Terra's booth was Outdoor Design Studio's Dan Christopherson, who was introducing the Sol Dura brand with Sol Bresa chaise and separate Sol Cabana, a portable shade canopy designed to supply retractable cover for any chaise up to 36 inches wide. Although the canopy is easily moved on its roller-blade wheels, he noted a petite buyer from Hawaii picked up the 40-pound cabana on her shoulder and said men at the beach should be able to carry one on each shoulder.
"Our brand is all about taking the indoors outdoors and the outdoors in - blurring the line," said Karen Bienart, design consultant at Kenneth Cobonpue USA, which showed a large gazebo and chairs that could be translated with indoor or outdoor materials.
HD Expo’s Party by the Pool attracted Telescope Casual Furniture’s team including Greg O’Brien, Greta Cosey, Stacie Riley and Laurie Falconer.
Other outdoor kitchen lines were among the many first-time exhibitors, all of whom said they were pleased with the show's traffic and the potential to break into the contract market and make new contacts.
Brown Jordan Outdoor Kitchens was one of those first time exhibitors. "We're showing multi-piece doors with color," said Mitch Slater, president and founder of Danver, the manufacturer. "Designers like this because that is where the action is. It also gives them more options because that upscale customer wants to be different."
Slater said the company does 20 shows a year and that he wasn't sure how this one would rank. "We are busy," he said when Casual Living stopped by late in the morning of opening day. "Traffic at the show is wonderful. I didn't think we had a great location, but our day is going great."
Attendees stopped for a closer view of the eye-catching sea cabana ParrLuxe debuted.
The Outdoor Greatroom Company also was exhibiting at the show for the first time. One of its booth highlights was a pub-height table with fire. "We are really a fire table company now even though we used to be much more focused on grills," said Ross Johnson, VP of sales.
ParrLuxe was showing a sea cabana that the company is promoting as "floating real estate." The ramped-up raft has wraparound seating and overhead shade. It was conceived by Stuart Parr, a New York-based designer and movie producer (8 Mile). The eye-catching cabana has both residential and commercial potential. It is available in four sizes with starting prices at about $20,000. It was the company's first time showing at HD Expo.
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Also in This Issue:
• Designer Viewpoint: A Beverly Hills backyard gets a glam makeover, thanks to renowned designer Christopher Grubb.
• Market Report: Our editors give you the inside scoop on all the new outdoor introductions at the High Point Market. Can you say Cobonpue?
• Casual Insights: Kathy Wall of The Media Matters offers insight on refreshing your brand.