Retail coach Barbara Crowhurst to present at Casual Conference
January 3, 2013,
Touted as North America's top retail coach, Crowhurst's career spans many years, from working with some of the largest corporate retailers in the country to consulting with thousands of independent stores. She has spoken at the New York Gift Show, Atlanta Apparel Show and for the American Lighting Association, among others.
"There are plenty of common mistakes that many retailers make," Crowhurst said. "For starters, some of them cut their promotional money when it is needed most. Second, they delegate financial matters to people who don't understand the cash flow challenges of retail. Third, they fail to shop successful stores for ideas and inspiration. Ultimately, they forget to think like the consumer they are trying to attract."
But one of the biggest blunders, she said, is they skip seminars and workshops. "The whole investment in one's self is so important - to invest in education. Information motivates people," she said.
Crowhurst's address, How to Fine Tune Your Business Plan for 2013, will cover quite a bit of ground with many useful tips and strategies, and with one resounding message to those in the casual outdoor furniture business: Effective retail is in the detail.
For more information, contact Casual Living Publisher Norman Hamilton at firstname.lastname@example.org or National Sales Manager Kristin O'Brien at email@example.com. Sponsorships are still available.
To register and view additional information, visit www.casualliving.com/con2013.
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Don’t miss the May digital edition of Casual Living and our third installment of the Elements series—Water. Also, contributor Laurie Rudd shares the latest in fashionable fountains and water features. And lastly, designer Libby Langdon shows how adding a little water—fountain, bubble wall or even a peel-and-stick beach scene—can up the ambiance in any showroom.
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