Retail coach Barbara Crowhurst to present at Casual Conference
January 3, 2013,
Touted as North America's top retail coach, Crowhurst's career spans many years, from working with some of the largest corporate retailers in the country to consulting with thousands of independent stores. She has spoken at the New York Gift Show, Atlanta Apparel Show and for the American Lighting Association, among others.
"There are plenty of common mistakes that many retailers make," Crowhurst said. "For starters, some of them cut their promotional money when it is needed most. Second, they delegate financial matters to people who don't understand the cash flow challenges of retail. Third, they fail to shop successful stores for ideas and inspiration. Ultimately, they forget to think like the consumer they are trying to attract."
But one of the biggest blunders, she said, is they skip seminars and workshops. "The whole investment in one's self is so important - to invest in education. Information motivates people," she said.
Crowhurst's address, How to Fine Tune Your Business Plan for 2013, will cover quite a bit of ground with many useful tips and strategies, and with one resounding message to those in the casual outdoor furniture business: Effective retail is in the detail.
For more information, contact Casual Living Publisher Norman Hamilton at email@example.com or National Sales Manager Kristin O'Brien at firstname.lastname@example.org. Sponsorships are still available.
To register and view additional information, visit www.casualliving.com/con2013.
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October Digital Edition
Don't miss the October digital edition of Casual Living! In this month’s Market Issue, we’ll bring you all the highlights of Casual Market Chicago, from innovative new products and hot trends to this year’s award winners and a taste of the party scene. Plus, you’ll get a sneak peek of all the product debuts at High Point Market.
In this issue:
- Consumer Survey: Did you know three out of four consumers read online reviews before purchasing outdoor furniture? That’s just one of the shopping insights shared in our exclusive report on consumer buying habits.
- Designer Viewpoint: A North Carolina designer creates an outdoor space for a modern-day Brady Bunch. • Barbecue Lifestyle: Our grill guy gives tips on extending the season through the holidays.
- Focus On: Patterns punch up the style quotient of outdoor accessories.