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BE Outdoor Living making Las Vegas Market debut

CITY OF INDUSTRY, Calif. - Home Furniture Direct Inc., an outdoor furniture source that carries the BE Outdoor Living brand, will make its Las Vegas Market debut later this month.

"Outdoor has been growing as a category for many traditional furniture stores as the economy improves and we felt the timing was great," said Ellain Liu, president of Home Furniture Direct Inc. DBA BE Outdoor Living. The BE Outdoor Living brand offers mid-price point cast aluminum patio furniture, PE wicker and umbrellas.

"We have been manufacturing and selling specialty outdoor retailers and mass merchants so the Las Vegas Market will help us to reach a larger, diverse customer base," Liu said. "Like many outdoor furniture suppliers we have exhibited in the Chicago Casual Furniture Show which draws specialty retailers and mass merchants. The Las Vegas furniture show will help us by drawing different buyers and we have already seen the positive growth potential with traditional furniture stores, designers and decorators."

Based in City of Industry, Calif., Home Furniture Direct imports and manufactures from China (Guangdong and Shanghai). Its quick ship programs operates out of its City of Industry, Calif. warehouse.

"Since our inception we have brought on persons to our team that have decades of experience with traditional furniture retailers," Liu said. "This experience has helped us in preparing programs that will be introduced at the Las Vegas Market geared to the buyers needs without having to shop another show to fill this growing category. Although we will be the 'new guys on the block,' we come in with experience. We want buyers to come in and learn the "7 Steps" to profit with outdoor furniture."

Home Furniture Direct DBA BE Outdoor Living will be exhibiting in C-1268.