BE Outdoor Living making Las Vegas Market debut
July 3, 2012,
CITY OF INDUSTRY, Calif. - Home Furniture Direct Inc., an outdoor furniture source that carries the BE Outdoor Living brand, will make its Las Vegas Market debut later this month.
"Outdoor has been growing as a category for many traditional furniture stores as the economy improves and we felt the timing was great," said Ellain Liu, president of Home Furniture Direct Inc. DBA BE Outdoor Living. The BE Outdoor Living brand offers mid-price point cast aluminum patio furniture, PE wicker and umbrellas.
Based in City of Industry, Calif., Home Furniture Direct imports and manufactures from China (Guangdong and Shanghai). Its quick ship programs operates out of its City of Industry, Calif. warehouse.
"Since our inception we have brought on persons to our team that have decades of experience with traditional furniture retailers," Liu said. "This experience has helped us in preparing programs that will be introduced at the Las Vegas Market geared to the buyers needs without having to shop another show to fill this growing category. Although we will be the 'new guys on the block,' we come in with experience. We want buyers to come in and learn the "7 Steps" to profit with outdoor furniture."
Home Furniture Direct DBA BE Outdoor Living will be exhibiting in C-1268.
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Don't miss the October digital edition of Casual Living! In this month’s Market Issue, we’ll bring you all the highlights of Casual Market Chicago, from innovative new products and hot trends to this year’s award winners and a taste of the party scene. Plus, you’ll get a sneak peek of all the product debuts at High Point Market.
In this issue:
- Consumer Survey: Did you know three out of four consumers read online reviews before purchasing outdoor furniture? That’s just one of the shopping insights shared in our exclusive report on consumer buying habits.
- Designer Viewpoint: A North Carolina designer creates an outdoor space for a modern-day Brady Bunch. • Barbecue Lifestyle: Our grill guy gives tips on extending the season through the holidays.
- Focus On: Patterns punch up the style quotient of outdoor accessories.