2011 Universe Study conducted in partnership with Pride Family Brands to examine state of the industry
November 9, 2011,
Indicating growth in the casual furnishings industry, the results of the 2011 Universe Survey for the outdoor marketplace have been released. Published in Casual Living's November issue through an ongoing sponsorship by Pride Family Brands, the Universe Survey reflected that the outdoor marketplace is estimated to reach $6.7 billion in sales for 2011, up 1% overall from the previous year.
The Universe Survey found that outdoor specialty retailers continue to be seen as the go-to place for quality products built for longevity. This segment is expected to hit $535 million in retail figures.
"Retail sales for all outdoor furniture products totaled an estimated $3.75 billion last year, a 1.4% increase from 2009," said Dana French, director of research for Sandow Media. "Casual Living magazine is predicting outdoor furniture sales to grow slowly through the end of 2011, another 0.7% to $3.78 billion. Outdoor furniture comprises about 5% of the $80 billion-plus residential U.S. furniture and mattress market."
This exclusive category-specific research for the outdoor living segment has been made available through an association with designer and manufacturer of luxury cast aluminum casual furniture Pride Family Brands since 2008. "Pride Family Brands is committed to establishing itself as a true partner with our retail base not only during the sale, but also in providing valuable insight into the industry as a whole," said Steve Lowsky, president, Pride Family Brands.
The Universe Survey research is based on numerous data sources including import figures from the U.S. Department of Commerce and Bureau of Economic Analysis as well as consumer surveys and conversations and unpublished reports from casual retailers, vendors and industry analysts. The complete research results were published in the November issue of Casual Living magazine.
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October Digital Edition
Don't miss the October digital edition of Casual Living! In this month’s Market Issue, we’ll bring you all the highlights of Casual Market Chicago, from innovative new products and hot trends to this year’s award winners and a taste of the party scene. Plus, you’ll get a sneak peek of all the product debuts at High Point Market.
In this issue:
- Consumer Survey: Did you know three out of four consumers read online reviews before purchasing outdoor furniture? That’s just one of the shopping insights shared in our exclusive report on consumer buying habits.
- Designer Viewpoint: A North Carolina designer creates an outdoor space for a modern-day Brady Bunch. • Barbecue Lifestyle: Our grill guy gives tips on extending the season through the holidays.
- Focus On: Patterns punch up the style quotient of outdoor accessories.