Whitecraft set to entertain Casual Market attendees in expanded showroom
Michael Greene -- Casual Living, September 6, 2011
Whitecraft is planning to entertain customers and guests in style with a special brunch during the International Casual Furniture & Accessories Market. The event will take place in Whitecraft's newly expanded showroom in space 1752 on Tuesday, Sept. 13 from 9:30-11 a.m., with champagne provided by Biltmore Winery.
Each afternoon from 4-6 p.m., buyers are also invited to enjoy a selection of wines provided by Biltmore. According to Bill Herren, director of sales and marketing at Whitecraft, the libations are only fitting given that the company has an exclusive license agreement to produce outdoor furniture for the Biltmore Chateau Reserve brand.
The well-known producer of woven casual furnishings for indoor and outdoor use also produces outdoor furniture as part of a licensed agreement with Woolrich, and Woolrich is providing a special gift for buyers who attend the brunch.
"Whitecraft is ideally positioned to address the increased demand for outdoor rooms and casual furnishings," Herren said. "Our goal in moving to The Design Center is to introduce all we have to offer to a broader audience of interior designers, trade professionals and consumers. With approximately 65% more display space, our new, 3,500-sq.-ft. showroom will enable us to show a greater portion of our ever-expanding product lines to our retailers as well as the design trade and their clients."