Big Green Egg, Laura's Lean Beef form sweepstakes partnership
Casual Living Staff -- Casual Living, June 14, 2011
Big Green Egg and Laura's Lean Beef are celebrating the start of summer grilling season with an in-store promotion and an online sweepstakes that runs through August 22, 2011. The sweepstakes will be promoted in more than 7,000 grocery stores nationwide with display posters and on-pak stickers, as well as on each company's social media sites.
Entrants have the opportunity to win one of 12 weekly prize packages, all of which include the Big Green Egg brand of outdoor grill.
"Most Americans plan to fire up the grill this summer, and a rapidly increasing number of these outdoor chefs are becoming health-conscious and curious about sustainable living," said Chris Anderson, director of marketing for Laura's Lean Beef. "Green and grilling now go together more than ever before with a growing variety of options for grilling more natural foods, in a more natural way. Laura's partnership with The Big Green Egg for our second annual summer grilling sweepstakes helps raise awareness of two brands leading the category when it comes to grilling the natural way."
"The Big Green Egg is one of the most versatile barbecue or outdoor cooking products on the market, with more capabilities than other conventional grills and cookers combined," said Jodi Burson, marketing manager, Big Green Egg. "It can be used to sear, roast, bake, smoke, grill and cook just about anything from steaks, burgers, fish and vegetables to pizza or a freshly baked loaf of bread."
The insulating ceramic construction of the EGG retains heat and moisture, preventing beef, poultry and other foods from drying out and shrinking.
"That's a real benefit especially when you are preparing lean beef, which makes Laura's Lean Beef and Big Green Egg a perfect combination," said Burson.