Belk gets on Board Social Networking
Cinde Ingram -- Casual Living, April 26, 2010
Regional departments store retailer Belk has launched a Facebook page at facebook.com/belk and a “Belk Fashion Buzz” Twitter feed at twitter.com/belkfashionbuzz.
“Social media is an essential component of a company's communications arsenal today,” said Ivy Chin, senior vp of e-commerce. “Our Facebook page provides immediate and timely opportunities for Belk to engage our audiences in an open dialogue. By forging an exchange of real time information, we will be able to share our story and create consumer relationships that provide valuable feedback and interaction.”
Belk's Facebook page provides information on new fashion trends as well as product launches, special events and sales promotions. Interactive components include product surveys, fan comments and “in the moment” fashion commentary by Arlene Goldstein, Belk's vp and fashion director, through Twitter.
The Facebook page also features a link to belk.com's wedding registry pages.
Consumers who register to “become a fan” at Belk's Facebook page will receive a discount coupon for 20% off purchases of regular and sale priced merchandise, or 15% off home merchandise and shoes, for single online orders placed with Belk.com between April 14 – 21.