4 Seasons enters specialty market
July 28, 2008,
Home Casual will sell to the specialty patio furniture trade via its new wholly-owned subsidiary, 4 Seasons Furniture Company. The formal launch will occur in September at the Casual Furniture Market in Chicago.
“As one of the world’s largest producers of all-weather wicker furniture, Home Casual has been at the forefront of emerging fashion and trends for many years,” co-founder Don Corning said. “We are tremendously excited to bring our passion for this business to the specialty market.”
The new subsidiary will introduce more than a dozen new collections in Chicago. Each design will incorporate unique yarns and weaves.
Related Content By Author
Exclusive Interview with New Pride Family Brands CEO