Biltmore celebrates 20 years of licensing
Jerry Epperson -- Casual Living, December 18, 2009
Biltmore's licensing division, specializing in products inspired by the historic Biltmore House and gardens including Biltmore For Your Home and Biltmore Chateau Reserve, will celebrate its 20th anniversary in 2010.
Located in the Blue Ridge Mountains in Asheville, N.C., Biltmore House and gardens were constructed in 1895 for George W. Vanderbilt, who decorated his home with a combination of high fashion décor, regional folk art and artifacts from his world travels.
Diana Cecil Pickering, Vanderbilt’s great-granddaughter and vice chairman of the board, founded Biltmore’s licensing program, which was introduced in April 1990 at the High Point Market.
“It was overwhelming at first,” Pickering said. “There were so many great people, products and potential partnerships to explore, but I knew we were in the right place to really make things happen.”
Today, Biltmore’s licensing divisions is made up of 50 active partners that offer Biltmore’s estate-inspired furniture, accessories, outdoor décor and other products for the home and garden.
Signature Biltmore Estate architectural details will be featured in licensed products to debut at the Atlanta International Gift and Home Furnishings Market and the Atlanta International Area Rug Market in January 2010.
"The architecture of Biltmore House has long been an inspiration for our partners," said Tim Rosebrock, vice president and general manager of Biltmore's licensing division. "The Biltmore products showing at Atlanta markets this January reflect a variety of interpretations, from imagery of the grounds to more subtle designs borrowed from columns, carvings and architectural details."
Licensee partners showing Biltmore products in Atlanta include Unique Stone, Manual Woodworkers & Weavers and Capel Rugs.
Unique Stone began its collaboration with Biltmore by seeking inspiration from the estate's magnificent gardens and stone masonry. The company's sculptors are strongly influenced by architectural elements found in Biltmore House and the elegant accents throughout the grounds. The showroom in Atlanta is located at Building 2, West Wing, Suite 9A29.
Crown & Spiral Bird Bath
The bath of this graceful piece is inspired by the crown molding in Mrs.Vanderbilt's bedroom. The grand spiral staircase of Biltmore House is represented in its curving base. 39"h x 28"w. Suggested retail is $329.
The ornate hand-carving on the limestone exterior of Biltmore House inspired this decorative pedestal urn, a graceful accent piece for outdoor living areas. 27"h x 30"w - 15.5" base. Suggested retail is $552.
Manual Woodworkers & Weavers
Manual Woodworkers & Weavers' Biltmore line includes wrought metal baskets, carved stepping stones, linens and woven pictorial tapestries. The fleur de lis motif, found throughout Mr. Vanderbilt's collection, is a common theme among the company's introductions. The Atlanta showroom is located in Building 2, West Wing, Suite 697.
Biltmore Fleur Stepping Stone
The Biltmore Fleur Stepping Stone is inspired by the grandness and regal style of Biltmore House. These detailed stones are a beautiful addition to any garden or walkway. Stones are 12" square. Suggested retail is $22.
Morning mist clears, leaving a garden path undisturbed for beauty to unveil itself. This alluring grandé wallhanging depicts clearing morning mist over thick vines draped along a pergola found in Biltmore's gardens. 70"h x 50"w. Suggested retail is $150.
The partnership between Capel Rugs and Biltmore began with the reproduction of antique textiles that were a part of Mr. Vanderbilt's stunning collection. More recently, the area rugs from this line have evolved to include more contemporary designs inspired by the architecture and other details found in Biltmore House and gardens. The Atlanta showroom is located in Building 1, Space 6F2.
A new addition to Capel's Biltmore For Your Home line, Orchard House is named to commemorate the farmhouse that once stood on the grounds of Biltmore House. Hand tufted in India for an exceptionally soft hand, these stylized designs are inspired by leaded glass and carved stone adorning the entrance of Biltmore House. The Florali style is available in the colorways honey, blue spruce and barley, and the Rings style is available in the colorways maize, flax and persimmon. Suggested retail for a 5' x 8' rug is $599.
Inspired by the intricate scrollwork from the wrought iron gates at Biltmore House, the Finesse-Gate House collection is both a licensed Biltmore For Your Home design and a Capel Anywhere rug. Made of pure olefin for durability, this elegant indoor-outdoor floor covering is machine woven in Belgium and is available in the colorways red, black and chocolate. Suggested retail for 5'3" x7'6" rug is $159.
Current Biltmore® For Your Home licensees include Amarr Garage Doors, Anderson Hardwood Floors, Artaissance, Austin, Belk, Capel Rugs, Cottage Gardens, ELK Lighting, Ellington Fans, Encore/Sarreid, Executive Kitchens, Fisher Farms, Greenleaf Nursery, Habersham, Habersham Feathers, Larson-Juhl, Manual Woodworkers & Weavers, Moulding Associates, Netherland Bulb, Oriental Accent, Premier Mantels, Ridgeway Clock Company, ShadeTree Canopies, Southern Living House Plans, Sterling Designs, Unique Stone, and Vita Food Products.
To learn more about Biltmore's licensing program, visit www.Biltmore.com/Bring_Home.