Tervis Tumbler signs licensing agreement with John Deere
August 22, 2008,
Tervis Tumbler Company, manufacturer of premium insulated drinkware, has just signed a licensing agreement with John Deere. This agreement will allow Tervis to create tumblers using four different iconic John Deere logos.
“While the opening product mix is selective, we expect it to garner great demand from our existing customer base and newcomers to Tervis,” said Rich Kaplan, Tervis’ vice president of sales & marketing. “We are pleased to be associated with John Deere, a company that has been part of the fabric of American life for so long
Tervis Tumbler has been experiencing tremendous growth over the past several years and has been working hard to expand its offerings of licensed products. “With the overwhelming success of our collegiate line, we have been looking for other avenues to provide our retailers with well-respected brand names to fulfill the requests of their customers and John Deere certainly fills that bill,” Kaplan said.
As with all Tervis Tumblers, the John Deere collection carries the lifetime guarantee, is freezer, microwave and dishwasher safe and will keep cold drinks colder and hot drinks hotter longer – a quality product for today, tomorrow and a lifetime.
Related Content By Author
Seasonal Living Showroom Tour
Casual Living eWeekly
Most Viewed Articles
October Digital Edition
Don't miss the October digital edition of Casual Living! In this month’s Market Issue, we’ll bring you all the highlights of Casual Market Chicago, from innovative new products and hot trends to this year’s award winners and a taste of the party scene. Plus, you’ll get a sneak peek of all the product debuts at High Point Market.
In this issue:
- Consumer Survey: Did you know three out of four consumers read online reviews before purchasing outdoor furniture? That’s just one of the shopping insights shared in our exclusive report on consumer buying habits.
- Designer Viewpoint: A North Carolina designer creates an outdoor space for a modern-day Brady Bunch. • Barbecue Lifestyle: Our grill guy gives tips on extending the season through the holidays.
- Focus On: Patterns punch up the style quotient of outdoor accessories.