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Outdoor dining sets

A specialty store's stiffest competition comes from Home Depot and Lowe's. Six out of 10 consumers comparison-shopped at a home improvement center before buying their dining set at a specialty store. And one-third of specialty buyers checked out sets at a discount department store, such as Wal-Mart, Target and Kmart, before buying one at a specialty store.

Specialty store buyers spent a median (meaning half spent more and half spent less) of $1,500 on a dining set last year, more than three times higher than the median spent at a home improvement center and five times more than the median spent at a discounter.

Repeat business will be hard to come by with specialty store buyers. In fact, 85% of these consumers said they plan to keep their set more than five years.

Top Competitors If they bought dining set at a...
They also shopped for the set at a... Specialty store Discount department store Home improvement center
Source: Casual Living Consumer Buying Trends Survey, 2007
Home improvement center 61% 79%
Discount department store 33% 83%
Warehouse membership club 26% 32% 29%
Department store 6% 20% 15%
Specialty store 11% 10%
Amount spent $ $ $
Median $1,500 $300 $450
Range $250 – $5,000 $50 – $2,000 $65 – $2,500
Main material
Aluminum/cast aluminum 37% 42% 41%
Wrought iron 37% 31% 40%
Wood 18% 7% 9%
All-weather wicker 4% 7% 5%
Resin/plastic 2% 11% 4%
Other 2% 2% 1%
Number of chairs
Two 5% 9% 6%
Four 54% 63% 55%
Six 26% 25% 38%
Eight or more 15% 3% 1%
Chair type Multiple response
Cushions 50% 51% 45%
Sling-designed 35% 45% 39%
Rock 37% 26% 43%
Swivel 39% 26% 35%
Recline 15% 18% 11%
Glide 6% 5% 5%
Where use
Patio 54% 41% 36%
Deck 22% 39% 46%
Pool area 15% 9% 10%
Porch 9% 10% 6%
Other &1% 1% 2%


Bought dining set at a...
Consumers expect to keep the set Specialty store Discount department store Home improvement center
Less than 3 years &1 19% 8%
3 to 5 years 15% 41% 41%
More than 5 years 85% 40% 51%


Yes 41%
No 13%
Don't remember 46%
Yes 27%
No 31%
Don't remember 42%
Yes 32%
No 23%
Don't remember 45%


Less than 1 year &1% 17% 3%
1 or 2 years 16% 53% 68%
3 or 4 years 10% 7% 6%
5 or 6 years 26% 3% 10%
7 or more years 32% 10% 3%
Don't remember 16% 10% 10%


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