Target to launch Smith & Hawken line
August 15, 2005,
Smith & Hawken will design an exclusive line of outdoor furniture and decor for Target, adding another upscale brand. The Smith & Hawken line will be available in Target garden centers in late 2005 and in Target stores nationwide in March 2006.
The partnership with is a perfect fit, Smith & Hawken President Barry Sanders said. "We are excited that Target guests will be able to experience the quality and integrity of the Smith & Hawken brand when they visit Target stores next year," Sanders said.
Minneapolis-based Target operates 1,351 stores in 47 states. Smith & Hawken markets garden-inspired outdoor living products through its 59 stores, catalog and Internet site as well as independent garden centers.
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October Digital Edition
Don't miss the October digital edition of Casual Living! In this month’s Market Issue, we’ll bring you all the highlights of Casual Market Chicago, from innovative new products and hot trends to this year’s award winners and a taste of the party scene. Plus, you’ll get a sneak peek of all the product debuts at High Point Market.
In this issue:
- Consumer Survey: Did you know three out of four consumers read online reviews before purchasing outdoor furniture? That’s just one of the shopping insights shared in our exclusive report on consumer buying habits.
- Designer Viewpoint: A North Carolina designer creates an outdoor space for a modern-day Brady Bunch. • Barbecue Lifestyle: Our grill guy gives tips on extending the season through the holidays.
- Focus On: Patterns punch up the style quotient of outdoor accessories.