Capitalize on market ideas

Mary Fruehauf, Staff Staff, October 14, 2005

The Casual Furniture Show in Chicago offers all of us an opportunity to bring new ideas from market back home to our stores.

Many of the showrooms set up fabulous displays, and retailers should take advantage of the creative ideas we saw there. At Fruehauf's, for example, we do floor moves every couple of months or after every major show or market we attend. We set up new displays and create new themes.

Our hard work pays off. Frequent floor and thematic display changes bring in a new energy that has proven to inspire both our customers and sales staff alike. You will be surprised that sometimes something as simple as moving an item to a different location in your store can spark renewed interest in your merchandise.

The following are two of the ideas we took home from market and have already incorporated into our store. Many of our customers have second homes in the mountains since we are located in Boulder, Colo., so we loved the idea of the wilderness/woodsy theme we saw at market. We transformed two storage tents into additional showroom by creating inviting lodge and twilight dining areas.

Our wilderness was created by covering the asphalt flooring with cedar bark mulch and delineating a "path through the forest" with brick pavers. This offered a nice home for our wildlife fountains and statuary of bears, deer and buffalo.

We also decorated with various giftware including pinecone candles, hot chocolate, blankets and snow-covered artificial trees. We have just begun to fill the new space with all of the beautiful wood-looking furniture we purchased at market.

The second storage tent has been converted into an area we call twilight dining. This area allows us to set elaborate tables for more formal outdoor dining occasions such as weddings or anniversaries. In this space, we decorated with lanterns, twinkle lights, umbrella lights and elegantly laid tables with luxurious tablecloths and dinnerware we found at gift shows.

Think back on the fantastic ideas you have just seen at market and try to find a way to incorporate a few of these into your own store.

Web Directory Search
Search for Products/Companies
Subscribe to
Casual Living eWeekly
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Exterior Design

Exterior Design Fall 2017

A new season means a fresh look at outdoor luxury in the fall issue of Exterior Design. From the Hollywood Hills to the penthouses of New York, we explore the most opulent outdoor spaces, products and designs. The Fifth Room has arrived in high style, and you don't want to miss it! See the latest issue!

October Digital Edition


Don't miss the October digital edition of Casual Living! In this month’s Market Issue, we’ll bring you all the highlights of Casual Market Chicago, from innovative new products and hot trends to this year’s award winners and a taste of the party scene. Plus, you’ll get a sneak peek of all the product debuts at High Point Market.

In this issue:

  • Consumer Survey: Did you know three out of four consumers read online reviews before purchasing outdoor furniture? That’s just one of the shopping insights shared in our exclusive report on consumer buying habits.
  • Designer Viewpoint: A North Carolina designer creates an outdoor space for a modern-day Brady Bunch. • Barbecue Lifestyle: Our grill guy gives tips on extending the season through the holidays.
  • Focus On: Patterns punch up the style quotient of outdoor accessories.
October Digital Edition