Tropitone unveils Tropitone Valora brand
Clint Engel -- Casual Living, July 17, 2013
IRVINE, Calif. - Tropitone Furniture Company opened the Casual Preview Show at the Chicago Merchandise Mart by announcing the introduction of the new Tropitone Valora brand and products. The new brand includes six new seating groups and seven new table groups.
"Since our beginning in 1954, the core Tropitone brand has been synonymous with total performance," said Tanya Stevens, VP of marketing and service operations. "Last year we introduced the new Tropitone Moda brand into the high style market space to complement the core Tropitone brand's total performance market position. Tropitone Moda is the urbane and elegant companion to the Tropitone brand's fun-loving and approachable personality.
"This year we are introducing the Tropitone Valora brand into the utility market space to complement (the) total performance market position of the core Tropitone brand. Tropitone Valora provides attractive products for those commercial and residential outdoor spaces with a tight budget. The products in the portfolio were specifically designed and built to meet basic utility requirements with appealing style."
The 23 new seating models and 25 new table models were designed to utilize a variety of materials to create an attractive appearance yet fit into tight budgets. "We wanted to use a variety of attractive materials to cover a wide range of outdoor spaces," said Peter Homestead, VP of design. "The products are beautifully styled. However, all the designs were in consideration of basic utility and budget constraints."
The six seating groups include four powder coated and two woven material covered aluminum frames. The powder coated aluminum frames are available in four universal colors - black, brown, white and silver. The two woven material covered frames continue the universal color approach by offering one black, two brown and one white weave colors.
The universal frame colors can be enhanced with a selection of coordinating colors and textures. Two of the powder coated aluminum frame groups can be ordered with coordinating powder coated arm finishes. One group can also be ordered with Dark Gray or Brown Teak Faux Wood arms. Another group includes Faux Wood slat backs, slat seats and arms in either Dark Gray or Brown Teak. Sling seating models are available in 14 Serge Ferrari Batyline fabrics. Seat pads are available in 15 Sunbrella fabrics.
All seven powder coated aluminum table groups are available in the same four universal colors - black, brown, white and silver - to coordinate with the seating groups. One table group includes Faux Wood slat tops in either Dark Gray or Brown Teak.
"The addition of the Tropitone Valora brand further expands our coverage of spaces for both commercial and residential market segments," said John Mattson, VP of sales and business development. "The Tropitone Moda brand covers exceptional spaces where high style is an imperative. The Tropitone Valora brand covers spaces with tight budgets where basic utility is a necessity. And our core Tropitone brand covers the broad range of spaces where total performance is essential."