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California Umbrella hires new Florida manufacturer's rep

Rick BakerRick Baker
POMONA, Calif. - California Umbrella has hired Rick Baker as the company's new Florida manufacturer's rep.

Baker previously served as vice president of sales - eastern region with Woodard and national sales manager with Suncoast Furniture.

"Rick Baker has a track record of proven results for his customers, and manufacturers, which is why he has been so successful in every venture he has taken on in our industry," said Bryan Sanches, sales manager of California Umbrella. "Rick brings us a great set of skills and core experience in retail, as he was the VP of retail and wholesale at a prominent retailer for several years, and he has managed growing sales channels for multiple manufacturers.

"Not only that, he has an intimate knowledge of needs in the Florida market, so we are thrilled to have him joining our team. His experience and tenacity is already making our company better in just our first weeks working together."

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