Susan Dickenson -- Casual Living, December 21, 2012
Tendence 2012 attracted More than 46,000 visitors to its annual consumer-goods trade fair, held Aug. 24-28 at Messe Frankfurt in Frankfurt, Germany. A total of 1,852 companies and individuals exhibited in about 1.5 million square feet of show space, an increase of 54,000 square feet over last year.
The majority of exhibitors at this year's fair expressed overall satisfaction with the event, and many reported increased order-writing despite a slight, though expected, drop in attendance. "Despite the euro crisis, many exhibitors noted an increase in orders," said Detlef Braun, CEO of Messe Frankfurt GmbH. "Against the background of a volatile business environment, the mood at Tendence was extremely good. The important buyers came to the fair."
Tendence 2012 welcomed visitors from 91 countries, the Top 5 being Switzerland, The Netherlands, Italy, Austria and France. Fair officials noted fewer visitors from Spain and Greece, but "significantly more" from the U.A.E. and East European states - the Russian Federation, Ukraine and the Baltic States.
"The brand environment here is very well arranged and we feel very much at home," said Jim Oudendijk, sales manager at Blomus home, garden and tableware company, a first-time exhibitor. "In recent years, we have exhibited at three regional fairs. However, the number of orders taken at Tendence is as good as at these three together."
The five-day show, themed "Tendence: Living and Giving," presented home furnishings, textiles, lamps and lighting, wall décor, accessories and seasonal decorations in two of its 10 exhibition halls; home and garden collections for the high volume/container trade in a third exhibition hall; and Loft, an exhibition hall comprised of "future oriented" home design, avant-garde and design-oriented home furnishings. The Giving half of the show presented exhibition halls of gifts, gourmet, stationery, handcrafts, collectibles and figurines, candles, toys, personal accessories and jewelry.
Messe Frankfurt's annual Talents program brought in 39 new design talents from 11 countries - students, graduates and young designers presenting their designs and concepts for the first time. In celebration of Talents' 11th year, 11 "former" talents were invited to show their designs, now in production with major manufacturers, for a special presentation called Talents 10+1.
The work of young designers and companies was also spotlighted in promotional areas called Next: design-oriented young entrepreneurs, Recycling & Tradition, a creative collection of furniture and décor made from recycled and reclaimed materials by young Hungarian designers studying under Dr. Agota Szalay of Budapest; and Korea's next generation of design leaders, a special show in cooperation with the Ministry of Knowledge Economy of Korea. Twenty companies from various African nations brought textiles, accent furniture, accessories and jewelry for the high-end market.
Of Frankfurt's 1,200 years of existence, 850 have been spent as a trade fair site/city. Messe Frankfurt has a global network of 28 subsidiaries and 50 international sales partners, giving it a presence in more than 150 countries, and events in more than 30 locations around the globe. The exhibition grounds in Frankfurt are home to 10 exhibition halls and 578,000 square meters (6.22 million square feet), making it the second largest in the world. The organization's sustainability and recycling program has grown to include the installation of photovoltaic systems, recycling of up to 90% of the fair's waste, reusable and biodegradable dishes, and the provision of free public transportation tickets to Tendence's visitors and exhibitors.
The next Tendence fair will be held Aug. 23-27, 2013.
by Cedric Ragot for Qui
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by Artifi cial/Jurgen J. Burk,
and distributor of unique
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