Brown Jordan announces strategic licensing partnership with CT Acquisitions
Casual Living Staff -- Casual Living, June 5, 2012
Brown Jordan, a leading brand in outdoor leisure furnishings, announced it entered into a licensing agreement with Wallingford, Conn.-based CT Acquisitions, to develop and market a collection of high quality and stylish outdoor kitchens.
The Brown Jordan Outdoor Kitchen collection will include a breadth of exclusive cabinetry designs and styles to meet the needs of today's consumers, architects, designers and builders who seek outdoor kitchens that can uniquely fit the décor, style and personal tastes for an outdoor living environment. CT Acquisitions, maker of Danver stainless steel cabinetry, will develop Brown Jordan's first-ever designer line of custom outdoor kitchens.
"CT Acquisitions is a pioneer in the industry of outdoor kitchens and has been accelerating market development over the past decade," said Chris Carmicle, president of Brown Jordan Company. "They have a proven track record of high quality and innovation which is a core tenant of Brown Jordan. By offering the most extensive selection of outdoor kitchen cabinetry and related equipment in the industry, the Brown Jordan collection will reflect the outdoor leisure and entertaining heritage of our brand."
CT Acquisitions' flagship offering is stainless steel cabinetry, which continues to grow in popularity as homeowners demand, and designers create, robust outdoor living spaces with functional kitchens. The Brown Jordan collection will offer the durability of stainless steel combined with the style of various customized wood grain patterns, designer paint colors and subtle textures that are virtually maintenance free.
"We are excited to offer discerning trade customers a toolkit with which to build value into their designs, helping them express their vision and creativity for consumer's outdoor living environment," said Mitch Slater, president of Danver. "As the industry leader, we feel confident that Brown Jordan can accelerate the overall consumer, designer and architect community awareness and penetration of this category - and we're excited to provide both new and existing channel partners with a functional and profitable outdoor kitchen collection that emphasizes great style and creative choice. The Brown Jordan name is synonymous with outdoor entertainment and leisure and we're proud to partner with them to launch a new, innovative product line."
"Brown Jordan and CT Acquisitions are both proven leaders in the outdoor living industry, and we share a commitment to superior design and high quality products," Slater added. "We're confident that this will be a strategic opportunity to lead a rapidly growing product category and launch an outdoor kitchen collection that is relevant to the needs of the market place."
Brown Jordan Outdoor Kitchens debuted in May at HD Expo 2012 in Las Vegas. The collection will be available to the trade at select dealers and Brown Jordan showrooms, and via consumer retail at specialty outdoor and other dealers in 2012.
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