Pride Family Brands' in-season custom orders rising
Casual Living Staff -- Casual Living, April 20, 2012
Pride Family Brands reports its in-season custom orders have surpassed those for the same period in 2011. The positive growth being experienced by the luxury casual furniture designer and manufacturer is reflected in increases in custom order sizes, frequency of casual retailer orders as well as the higher-end products selected.
"The custom order segment of our business has always been significant," said Steve Lowsky, president of Pride Family Brands. "In 2012, we are experiencing increases from retailers across categories and regions of the country. We feel if this continues throughout the season, it will create a very positive atmosphere going into 2013's intro season."
Pride Family Brands currently is well within the design phase of 2013 product introductions that will debut at the July Preview show in Chicago. Planning one of its most extensive new product releases, Pride Family Brands will premier multiple collections and an estimated 100 new units. One of the collections slated to be unveiled is described as a "wow collection," indicating the award-winning designers from Pride will deliver once again outdoor furnishings that will set trends within the industry.
"Along with the increases in the size and frequency of custom orders so far this season, we are also seeing a trend toward the higher-end products," said Rory Rehmert, VP of sales and marketing, Pride Family Brands. "Among our 10 top-selling collections this season, two are from our premium lines and carry some of our highest price points. We see this as an indication of outdoor consumers returning to investing in their outdoor spaces."
For more information, visit www.pridefamilybrands.com or contact 954-735-9800.
Custom-ordered, hand-applied finish featured on Coco Sling Dining Chair