Yellow Leaf Hammocks offers discount through "Buy Young" initiative
GDA Staff -- Casual Living, November 4, 2011
Yellow Leaf Hammocks is offering select products at a 30% discount through "Buy Young," an online marketplace created by ourtime.org, a national non-profit organization founded to promote young entrepreneurs.
ourtime.org and 150 of America's top young CEOs launched the marketplace this summer with a summit in Washington, D.C., at the White House, on Capitol Hill and the U.S. Chamber of Commerce.
The goal of ourtime.org's "Buy Young" initiative is to encourage Americans to support companies and organizations founded by entrepreneurs under 30 and offer exclusive discounts on products and services to ourtime.org's membership of more than 300,000. In a macro sense, "Buy Young" is a consumer movement that engages members to support the causes they believe in while saving money.
Yellow Leaf Hammocks is a new social enterprise focused on bringing people together to enjoy their leisure time while also contributing to the greater good. Founder Joe Demin believes that his customers can "Do Good. Relax." in a comfortable hammock while supporting sustainable economic opportunity for marginalized ethnic groups such as the endangered Mlabri Tribe, and simultaneously combat deforestation, cultural degradation and social inequity.
"From the moment we set out to build Yellow Leaf Hammocks, we've been inspired and encouraged by our fellow young entrepreneurs, most of whom are building companies like Yellow Leaf, dedicated to positive social change," Demin said. "It's our time to shape the commerce model for the future, using our energy, ingenuity and dedication to create a better world for our customers and our community."
ourtime.org has aggregated hundreds of companies founded by young Americans into an online marketplace. These companies offer at least a 30% discount on their products and services for four weeks as an incentive for Americans to "Buy Young." Through various online, social media and televised marketing campaigns, ourtime.org drives traffic to these businesses in order to help them grow. ourtime.org members are encouraged to apply for jobs with the vendors, who are encouraged to make job openings available to ourtime.org's network as their businesses expand.