Seasonal Concepts expands, remodels flagship store
Furniture Today Staff -- Casual Living, October 14, 2011
Seasonal Concepts, an outdoor living and casual furniture retailer, has unveiled the much-anticipated remodel and expansion of its flagship store in Overland Park, Kan.
Working in partnership with Belgard Hardscapes, one of the country's leading suppliers of high-end paving stones and garden wall products, as well as some of Kansas City's most innovative and trusted landscape architects and designers, Seasonal Concepts has created the area's first and only showroom that brings the outdoors inside. The new showroom enables customers to not only look at outdoor furniture and accessories, but also envision the backyard setting of their dreams.
Each unique lifestyle vignette within the showroom marries rich, lush landscaping and quality stonework with Seasonal Concepts' amenities like fully outfitted outdoor kitchens, grills, comfortable, oversized chairs, tables and even boulders that light and warm the space. The end result is a showroom of spaces that are inviting and livable as well as stunning and sophisticated - spaces that showcase creative potential for customers wishing to expand their outdoor living vision.
Long known for its exceptional customer service and the area's most extensive collection of trend-setting outdoor furniture and accessories, Seasonal Concepts offers an outdoor living expertise found in few other places, an expertise that can help homeowners understand how to enhance and maximize the value of their homes.
"In today's economy, return on investment is paramount, as is quality of life," said Marc Acord, managing partner of M&J Seasonal Concepts. "Since home values are down, homeowners are investing in their current homes instead of selling and buying new. What we're seeing is that "home investment" means creating outdoor living spaces that give people more value in their homes and a renewed area for entertaining and enjoying the outdoors."
The newly expanded showroom area features today's hottest furniture and accessory trends, including the latest in dining tables and "chat groups" - complete with firepits, oversized swivel chairs and stylish tables. The gallery will also feature a wide variety of outdoor rugs, home accessories, and the latest fabrics including Crypton® material. Crypton is a super-soft, breathable, stain-resistant fabric that is perfect for outdoor furniture.
The Seasonal Concepts sales team, many of whom have 10-plus years of experience with the store, is on hand to guide customers through the merchandise and assist in making selections. Known as the "specialists in special orders," Seasonal Concepts' consultants are also able to quickly custom-order colors, styles, models or anything else that may not be in the showroom to ensure customer satisfaction.
"We are absolutely willing to special-order whatever customers want for no additional cost," Acord said. "We feel it's one of our competitive advantages to ensure customers get exactly what they want instead of simply selling them something off the showroom floor."
Bringing the outdoors inside is one more way in which the long-time Kansas City-area retailer is reshaping the leisure market in this area. In 2007, the 49-year-old company was purchased by new, local owners, who quickly launched a robust e-commerce website www.seasonalconceptsonline.com to great customer acclaim.
The new family of owners also debuted customer-friendly initiatives such as "Worry-Free Winter," in which customers can have their outdoor furniture cleaned and stored for the winter months, then delivered for spring, and the "Traveling Elves" program where Seasonal Concepts delivers and assembles newly purchased Christmas trees.
These initiatives, along with the area's most extensive collection of casual and outdoor furniture brands and generous long-term furniture warranties, have contributed to and sustained Seasonal Concepts' exceptional reputation for quality and customer service.
Seasonal Concepts is located in the Indian Creek Shopping Center in Overland Park, Kan. The store is open Monday-Saturday from 10 a.m.-6 p.m., Sunday from noon-5 p.m. For more information, call 913.642.4999 or visit seasonalconceptsonline.com.