Casual Living Staff -- Casual Living, August 12, 2011
And while the challenges this year have been obvious, might I suggest that you not abandon the category just yet? There are a number of ways to squeeze a few dollars out of your barbecue grills and accessories.
Have large quantities of an accessory that you need to move? There may be ways to do it other than mark-downs. Before you go directly to a price reduction, try making the product a feature item in a display, and display lots of them. Build your window, sidewalk or floor display around this key item so that it stands out. This theory of abundance marketing forces your customer to take notice, ideally helping to generate sales.
Larger items, such as grills, tend to lose their uniqueness if they're all lined up in a row. If you have the space, instead of lumping all of the like merchandise together, consider setting scenes, combining different types of products, much like a stage set. Want to move a particularly pricey grill? Display it in a setting with high-end grilling accessories, attractive patio furniture, a small water feature and some plants.
Grill-themed gift baskets make excellent wedding presents and are a great way to bundle and move product.
Think of your merchandise in terms of gift-giving ideas. Create attractive gift packages that bundle together as themes. For example, create a "Starter" basket and include a "How to Grill" type of book, as well as a set of utensils, an instant-read thermometer, one each of a rub, marinade and sauce, and a grill cleaning brush. Or try a "For Poultry People" basket that includes chicken and turkey friendly rubs and marinades and flavored chips and smoke pellets.
Think about creative packaging - arrange these accessories in a tin bucket, a wooden box, a terra cotta flower pot, or wrap them with a serving platter, etc. Remember that tailgating season is about to
Bargain-lovers will respond to pre-packaged baskets offering reduced pricing over individual products.
For additional punch, advertise the bundled items as pre-packaged gifts, selling at a reduced rate over products purchased individually. Go ahead - tell them how much they'll save when they buy them all. Everyone loves a bargain. You'll move more products and your customers have ready-made gifts for their favorite backyard bar-becuer.
Just remember, Labor Day and firepit season may be right around the corner, but there's still time left to move some barbecue product.
Tiny Girl, Big Dream