Sold-out Housewares Show validates consumers' resurgence
Tina Benitez-Eves -- Casual Living, March 21, 2011
The just-concluded 2011 International Home + Housewares Show is bringing rave reviews from buyers and sellers. The show experienced a sold-out status for the first time in three years and rang up a 5% increase in total buyer attendance, more than 21,000 buyers, with U.S. chain retailer attendance growing at a slightly greater rate.
"We are hearing very positive feedback from both exhibitors and attendees," said Phil Brandl, president of the not-for-profit International Housewares Association, which owns and operates the show. "With tens of thousands of new product introductions, over 500 new exhibitors and the introduction of a new category, Discover Design, buyers reported that the show was the most innovative in years."
The completely sold-out show hosted 1,951 exhibitors, reflecting a 5% increase in space sold over 2010, Brandl said.
Media attendance included a significant increase in bloggers, coverage by The New York Times, CBS' Early Show, PBS' Nightly Business News and several Chicago TV stations, as well as other major publications including Better Homes & Gardens, Bride's, Country Living, Elle Décor, Good Housekeeping, Arkansas Democrat-Gazette, Chicago Tribune, Chicago Sun-Times, Dow Jones Newswires, El Paso Times, The Houston Chronicle, The Milwaukee Journal Sentinel, The Toledo Blade, UPI and Reader's Digest publications. The show will generate in excess of 350 million consumer impressions through broadcast, print and Internet coverage.
The 2012 International Home + Housewares Show will be held March 11-13 at McCormick Place, Chicago, and also feature continued co-location with The Travel Goods Show. 2012 attendee registration and additional show information are available at www.housewares.org.