Capel to expand outdoor rug options at Casual Market
Brent Felgner -- Casual Living, September 17, 2010
Capel Rugs is set to impress visitors at this week's
International Casual Furniture and Accessories Market with an array of exciting new Capel Anywhere outdoor collections.
"The Casual Market is one of our favorite markets because it gives us the opportunity to showcase some of our most innovative rugs," said Capel Vice President of Sales Allen Robertson. "We are proud to present such a wide array of outdoor collections and show that there really is a Capel rug for every space."
Inviting customers to bring breezy beach style home, Capel has introduced several new ocean-inspired collections, including Sea Glass, Sea Island, Key West and Salt Marsh.
Responding to popular demand, Capel has added several new multicolored colorways to one of its original outdoor collections, Woodrun. This collection combines the comfort and craftsmanship of a braid with the versatility of an indoor/outdoor rug.
During market, Capel also will feature a number of new bordered rugs, including the bright and versatile South Beach collection. The double-bordered Frascati line will include a number of sophisticated new colorways, each designed by the distinguished outdoor furniture manufacturer Lloyd/Flanders.
Capel also will be unveiling a new custom border and base program, allowing consumers to choose from six unique bases and more than 200 of the highest quality outdoor fabrics. With rugs in any size, shape and color you can
imagine, there is truly no limit to the choices Capel now offers consumers.
In keeping with its commitment to provide the ultimate in customer satisfaction, Capel invites consumers to customize any of its bordered collections through the Customer's Own Material (COM) program. Offering an unprecedented level of customization and convenience to fit any design whim, the COM program allows consumers to personalize their favorite indoor-outdoor rugs with single, double or triple borders made from their own fabric.
Within 14 days of placing their order, customers can receive a unique Capel Anywhere rug, handcrafted in Capel's Dalton, Ga., factory.
Capel's Chicago showroom is located on the 8th floor of the Merchandise Mart, booth #8-3050. The International Casual Furniture and Accessories Market takes place Sept. 21-24.
Fresh colors in solid or heathered yarns keep pace with today's casual home trends. These classic braided rugs from the indoor-outdoor Capel Anywhere line are made of 100% polypropylene, meaning they won't shrink, are colorfast and resist water, mold and mildew. Each rug in this standout collection is reversible for twice the wear. Made in the U.S.A., Woodrun is available in four new colorways -- green olive, spa, pumpkin and clay. A 5x8 rectangular braid may retail for $199.
Drawing inspiration from the muted hues of sea glass found on the shore, these Capel Anywhere rugs bring the breezy style of the beach into any space, indoors or out. Composed of cozy, yet durable polypropylene yarns, Sea Glass is reversible, easy to care for and guaranteed to offer years of good service. Made in the U.S.A., Sea Glass is available in four colorways -- ocean, shell, smoky quartz and amethyst. A 5x8 rectangle rug may retail for $299.
Salt Marsh Hammock
This Capel Anywhere collection draws inspiration from the natural colors and textures of the coast. Salt Marsh Hammock features a striped design created using a unique combination of construction techniques. Composed of pure polypropylene, Salt Marsh Hammock is reversible and features five colorways, spa, gunmetal, mocha, camel and terra cotta. A 5x8 rectangular rug may retail for $319.
Salt Marsh Rope Border
A streamlined take on our Salt Marsh Hammock collection, Salt Marsh Rope Border features striking solid hues and our signature rope border. Composed of pure polypropylene, Salt Marsh Rope Border is reversible and is available in six colorways, natural, spa, gunmetal, mocha, camel and terra cotta. A 5x8 rectangular rug may retail for $299.
Sea Island's soft sherbet palette makes this collection a sweet addition to indoor and outdoor spaces alike. This American Original braided collection is handcrafted from pure polypropylene, ensuring that these rugs won't shrink or fade. Sea Island rugs are reversible and have been treated to resist water, mold and mildew. Made in the USA, Sea Island is available in four colorways -- sunshine, seafoam, coral and bay breeze. A 5x8 rectangle rug may retail for $299.
Each day becomes a vacation with these rugs inspired by the festive atmosphere of Key West. Composed of sturdy pure polypropylene, Key West's bright palette is guaranteed never to fade. Handcrafted by master artisans in the USA, this reversible Capel Anywhere collection is the perfect decorating solution for any casual space in need of an extra pop of color. Key West is available in five colorways -- blue raspberry, lemon, key lime and mango. A 5x8 rectangle rug may retail for $299.
A colorful border of fade-resistant Sunbrella fabric adds a bright splash to these adaptable rugs, one of the latest additions to Capel Anywhere indoor/outdoor line. Made in the USA from 100% olefin, the rugs are
waterproof. Suggested retail for a 5' x 7'8" rug is $360.
Capel partnered with the noted outdoor furniture manufacturer Lloyd/Flanders to create this outstanding Capel Anywhere rug collection. Special border fabrics -- made exclusively by Sunbrella -- are crafted into custom double borders that make a wonderful decorating statement for any patio, deck or indoor space. The pure, 100% olefin base will afford seasons of good service when special outdoor care tips are followed. Manufactured with pride at Capel's own U.S. factory, the collection is now available in palm bay, bamboo and amber. A 5' x 7'8" rug may retail for $449.
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