Laneventure expands designer fabrics, finishes and color options

Partners with Sherwin Williams

Laneventure will add a line of designer fabrics and new finishes for outdoor aluminum through its WeatherMaster Special Order Centers, beginning in January, in an extended partnership with Sherwin Williams.
“Whether choosing clothes, automobiles or home decor, today’s high-end consumers take pride in establishing a distinctive style reflective of their personality and lifestyle,” said Art Thompson, Laneventure president. “With these new offerings, Laneventure enables our customers to truly express themselves.” 
As consumers continue to expand their living spaces outdoors, they seek fabrics that provide fashion and flair, in addition to functionality. By partnering with Kravet Soleil for the Designer Fabric Program, Laneventure offers 76 designer patterns.
In addition to more fabric choices, Laneventure offers additional color options within the WeatherMaster Natural Wicker collections. Starting in spring 2006, more than 810 colors will be available.
Designed to blend a combination of handwork and modern technology, powder-coated finishes in the aluminum product are available in black, white, tortoise, zinc, espresso, natural and golden sienna. The colors are available in all of the existing aluminum collections except for the At Home In Tuscany and the new ValEur/Prado lines.
“These introductions reflect Laneventure’s continued commitment to offer our retailers unique ways to reach the discriminating high-end consumer,” said Gary McCray, vice president of marketing. “With this offering we are able to leverage our unmatched capabilities to market the personalized furnishings that today’s luxury shopper desires.”

Web Directory Search
Search for Products/Companies
Subscribe to
Casual Living eWeekly
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Exterior Design

Exterior Design Fall 2017

A new season means a fresh look at outdoor luxury in the fall issue of Exterior Design. From the Hollywood Hills to the penthouses of New York, we explore the most opulent outdoor spaces, products and designs. The Fifth Room has arrived in high style, and you don't want to miss it! See the latest issue!

October Digital Edition


Don't miss the October digital edition of Casual Living! In this month’s Market Issue, we’ll bring you all the highlights of Casual Market Chicago, from innovative new products and hot trends to this year’s award winners and a taste of the party scene. Plus, you’ll get a sneak peek of all the product debuts at High Point Market.

In this issue:

  • Consumer Survey: Did you know three out of four consumers read online reviews before purchasing outdoor furniture? That’s just one of the shopping insights shared in our exclusive report on consumer buying habits.
  • Designer Viewpoint: A North Carolina designer creates an outdoor space for a modern-day Brady Bunch. • Barbecue Lifestyle: Our grill guy gives tips on extending the season through the holidays.
  • Focus On: Patterns punch up the style quotient of outdoor accessories.
October Digital Edition