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A big little city: Austin, Texas

Austin-Round Rock, Texas Metropolitan Area

Located on the Colorado River where it crosses the Balcones escarpment, separating the Texas Hill Country from the Blackland Prairies to the east, Texas' capital and the surrounding communities make up a vibrant metro area that is expected to see a 38% increase in outdoor furniture sales over the next five years, according to forecasters at New York-based Easy Analytic Software Inc. EASI's analysts project a 35% increase in grill sales for the area during the same time period.

EASI's projections take into account changes in population such as age and income, but not changes in economic conditions.

With a diversified business base, the area is poised to continue its rapid growth — a 17% population increase between 2000 and 2006, slowing slightly to 12% between 2006 and 2011.

Called the Live Music Capital of the World, Austin boasts more than 120 live music venues and a host of other cultural attractions.

The region's largest employers reflect the local economy's diversity. Dell is the largest private-sector employer with 17,000 employees and the University of Texas is the region's largest public-sector employer with nearly 14,000 employees.

In addition to UT, the Austin metro area is home to Southwestern University, St. Edward's University, Concordia University, Huston-Tillotson University, Temple College and Texas State University.

Dell isn't alone in having its headquarters in Austin either. It shares that honor with such well-known companies as Holt, Rinehart and Winston, Balfour, National Instruments, Schlotzky's and Whole Foods Market.

Spending for Casual Living Products

in millions 2006 2011 Change
Deck/patio/pool furniture $15.51 $21.35 37.7%
BBQ grills $15.32 $20.66 34.9%


Housing Characteristics

2006 2011 Change
Total housing units 593,145 673,411 13.5%
Number owner occupied 345,311 399,595 15.7%
Median value of owner households 123,855 124,170 0.3%
Number renter occupied 223,113 248,817 11.5%
Median rent $648 $649 0.2%


Households by Race & Ethnicity

2006 2011 Change
Black 42,415 51,123 20.5%
Asian 21,810 27,495 26.1%
Other 82,391 107,228 30.1%
Hispanic 124,844 156,344 25.2%
White Non-Hispanic 344,459 353,294 2.6%


Household Income

2006 2011 Change
Median $52,287 $68,245 30.5%
Under $25,000 122,659 101,921 -16.9%
$25,000 to $34,999 63,258 52,367 -17.2%
$35,000 to $49,999 87,598 81,653 -6.8%
$50,000 to $74,999 116,918 120,945 3.4%
$75,000 or more 177,991 291,526 63.8%


Austin-Round Rock, Texas

2006 2011 Change
Total population 1,464,667 1,638,042 11.8%
Median age 30.9 31.2
Average household size 2.51 2.46


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