Ruggiero’s new Sunbrella Collection focuses on classics
October 3, 2008,
“I have always embraced the stability of classic design because the classics sustain a collection over time,” said Ruggiero, who recently joined forces with upscale upholstery manufacturer Miles Talbott. “We are launching our partnership with Miles Talbott with proven winners, complemented by several exciting new creations.”
George Jordan, president of Miles Talbott, predicts a strong synergy with the new partnership with Ruggiero and Sunbrella fabrics.
“Joe is bringing the best of his best Sunbrella fabrics to our showroom,” Jordan said. “Joe’s designs are a great fit for the Miles Talbott look and will enhance our overall offerings. We are also looking forward to the addition of Sunbrella which has such a great story behind it as a performance fabric and now as a lifestyle brand.”
Ruggiero’s fall offerings for Miles Talbott are being presented in five distinct fabric groups – Ikats, Lace, Textures, The Look of Classic Cotton and The Look of Sexy Silk. The fabric groups feature best-selling Ruggiero patterns, such as Trax, Chenilla and Courtyard, joined by innovative looks of Romeo and Ping.
“Ikat or tie-dyed fabrics trace their heritage to ancient times and are found in cultures all around the world,” Ruggiero said. “We have taken this classic look and interpreted it for today’s homeowners.”
Two patterns headline the Ikats Group – Prague and Jakarta. Prague is a classic print influenced by apparel fashions and based on a medallion look and feel. It will be offered in the colors Mineral and Wren. Jakarta, also influenced by apparel fashions, will be featured in Peat, an earthy brown with a green cast.
“Lace continues to be very popular in apparel fashions and served as an inspiration for our Lace Group,” Ruggiero said. “Lace offers an intricate trellis effect, in Teal, Spring, Pasta and Oat. We believe Lace will be an instant classic and an ideal complement to a great variety of home decor.”
“Textures have been incredibly successful in my collections for Sunbrella, and we are confident this trend will continue,” Ruggiero said. “Texture – whether in apparel or home furnishings – really appeals to consumers today. We have incorporated amazing textures into my Sunbrella fabrics, ranging from the look of chenille to worsted wool.”
Four patterns anchor the Textures group – Romeo, Lisboa, Chex and Beth. Romeo has the look of hand-woven fabrics with small flecks of sea foam green against a ground of Caramel and Chocolate. Also featuring a hand-loomed effect is Lisboa, an intricate geometric pattern in Maple.
Chex, a best-selling Ruggiero pattern, is based on tiny checks for the look of men’s suiting. It will be offered in Flan and Vellum. Rounding out the Textures group is Beth, a small herringbone stripe in a green and beige coloration, offering a look similar to cashmere.
Look of Classic Cotton group
“One of the most compelling design features of Sunbrella is the ability to create a fabric that you would swear is cotton, yet it has all of the performance attributes of Sunbrella,” Ruggiero said. “This is exactly what we have achieved in the Look of Classic Cotton Group.”
The lead fabric in this new group is Ping, a small chambray stripe. Colorways include Truffle, Dune and Custard.
Look of Sexy Silk group
“Just as we can create Sunbrella fabrics that look like cotton, we can create Sunbrella fabrics that look and feel as silk,” Ruggiero said. “Our Look of Sexy Silk group features a silk-like sheen and, again, you would swear it is silk.”
Ruggiero is debuting a new pattern in this group, Fleur Du Mai, which is a highly stylized pattern based on his own floral sketches and reminiscent of other Ruggiero floral patterns including Joe’s Leaf and Joe’s Tulip.
Trax keeps growing
In addition to the five fabric groups, Ruggiero is adding a color to his No. 1 selling Trax pattern. The new color, Smoke, has the look of gray flannel.
“Classic is a powerful word that we use with care,” Ruggiero said. “You can never go wrong with the classics, and consumers are always drawn to the tried and true, provided they can punch them up with color or a distinctive new pattern. These are our goals for the Sunbrella collection this fall.”
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