Wayfair experiences record-breaking Cyber Monday

Total sales up 50% over 2012, mobile sales triple

BOSTON - Wayfair.com, powerhouse e-tailer of home furnishings and decor, reported record Cyber Monday sales for 2013, topping $9 million.

The $9 million figure represented a 50% increase from the previous year, the company said, equaling one item sold every 1.3 seconds on Cyber Monday, Dec. 2, 2013.

From Thanksgiving Day through Cyber Monday, the company said it had $25 million in sales, a 56% increase over the last year's long holiday weekend.

Sales from smartphones and tablets played a key role in Wayfair.com's business with mobile sales on Black Friday tripling over last year, the company said. In total, mobile sales made up 30% of orders throughout the Thanksgiving weekend for the retailer.

Wayfair said its flash sales business, Joss & Main, contributed to the growth with a 137% increase in mobile sales for the long holiday weekend over last year.

"We have worked hard to build an amazing shopping experience that offers not just top value and selection but also inspiration and ideas," said Niraj Shah, CEO and co-founder of Wayfair.com. "It's great to see the experience resonating with shoppers in search of exciting options for gift giving, home decorating and entertaining."

This year, the company began launching holiday deals on Nov. 11, two weeks earlier than prior years. Wayfair.com shoppers purchased a variety of items for the home with top weekend sellers including SodaStreams, bean bags, trampolines, play kitchens, cookware sets and TV mounts, the company reported.

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