Pride Family Brands unveils new collections, showroom, marketing initiatives
Staff Staff -- Casual Living, July 15, 2013
Pride Family Brands' new catalogs, like the 2014 Castelle catalog shown here, will include embedded QR coding to activate videos for product features and how-to's.
Within its relocated, redesigned and accessorized showroom in suite 1576 of Chicago's Merchandise Mart, Pride Family Brands will display five new collections and hundreds of innovative products. New marketing materials also will be presented by the luxury manufacturer to its retail partners.
"This year, Pride Family Brands spent significant time and resources throughout the year to provide an amazing showroom, product line and marketing tools unlike anything else in the market," said Steve Lowsky, president, Pride Family Brands. "Retailers attending the Preview Market will be met with the results of a design, manufacturing and marketing process that began following last year's market and culminates with the presentation of a luxury casual vision from Pride."
Pride Family Brands has been developing the new collections, showroom and marketing materials since October 2012.
The new collections to be unveiled at the upcoming markets highlight luxury looks with an integration of multiple design styles and motifs. The Telluride Collection, inspired by a combination of natural Southwestern influences and popular classical elements, is among Pride's latest designs. Regal grandeur and romance are exhibited in Pride's English Garden Collection. Based on the inspiration of luxury homes of Europe, the Chateau Collection will debut with traditional features incorporating classic lines and casual elements. Delivering high end retro styling, Pride's Enzo Collection features vintage inspired shapes, curves and flowing elements. The Dumont Collection offers a juxtaposition of strong contemporary lines in contrast with vintage woven aluminum details.
"We have spent the time since the last market working to create what we feel are designs and marketing tools that will again position our company and the industry we continue to represent as leaders in the world of design," Lowsky said.
Also to be presented during the market are the latest marketing materials and promotional programs for Pride Family Brands' retail partners. The marketing materials are a part of the manufacturer's recent association with a national design and marketing firm, Angstrom Graphics, which Pride Family Brands tapped for printed materials, photography and interactive marketing.
All new photography and literature will be unveiled featuring interactive components to provide product engagement. Catalogs will include embedded QR coding to activate videos for product features and how-to's. A co-sponsorship consumer advertising campaign will also be introduced to retailers.
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