Soundcast hires Jacob Tyler for brand development campaign
Casual Living Staff -- Casual Living, May 30, 2013
SAN DIEGO - High-performance wireless music systems manufacturer Soundcast Systems recently announced staff additions, new Bluetooth products and its securing expanded growth capital. The company enters the second phase of its growth strategy with the hiring of Jacob Tyler, a full-service brand communications agency, for the development and refinement of Soundcast's consumer brand strategy and identity.
The Jacob Tyler team will assist Soundcast with building the company's full consumer brand and product positioning.
With the upcoming launch of Soundcast's new product line of weather-resistant wireless Bluetooth speaker systems and accessories, Jacob Tyler is tasked with building the full consumer brand and product positioning including naming, logo design, packaging, website design and marketing collateral.
"As part of our strategic growth objectives and entry into new consumer markets and distributions channels worldwide, we feel like we have the right team and partnership with Jacob Tyler to make it happen in an impactful way," said Mike Weaver, president of Soundcast. "After many interviews with other firms, it was clear that the JT team had the portfolio of work, marketing, brand and Web experience we were seeking."
Jacob Tyler's portfolio of clients includes Four Seasons Hotels, AT&T, Sony, American Express, Fox Television Network, The Ritz Carlton, Bing and many others.