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Pool | Spa | Patio Expo renews Genesis 3 partnership

DALLAS - After a mutually successful five-year partnership, the International Pool | Spa | Patio Expo (PSP) has renewed its endorsement partnership with Genesis 3, Inc., effective March 29, extending the current contract from 2014 until 2018.

Under the terms of this extended four-year agreement, Genesis 3, Inc., an expert in water shape design and construction, will continue to receive billing as one of the Expo's official show endorsers, while providing education and networking opportunities to the industry through the show conference.

"We are proud to be continuing this partnership with Genesis 3," said Lindsay Roberts, director of the PSP Expo. "The long term agreement definitely shows our long term commitment to our mutual organizations, education, the industry and the show."

The partnership enables Genesis 3 to provide its marquis educational offerings, the Genesis 3 Design Schools, Elements of Construction School and Perspective Drawing School, as well as numerous classes in the Expo's core educational program. Genesis 3 is an IACET accredited educational and first-class training program promoting and enhancing quality through research, education and the development and continuous improvement of criteria, principles and standards for the pool and watershape industries.

In addition, Genesis 3 will continue to offer the Genesis 3 Pavilion on the show floor where attendees can find products and services targeting builders and designers. Special events hosted by Genesis 3 include the Family Reunion & Winemaker Dinner and the Genesis 3 Lifestyle Program.

"Genesis 3 is proud to remain committed to growing the PSP and to providing quality education to our industry," said Brian Van Bower, president and co-founder of Genesis 3. "This long term agreement reflects the positive experience we, and Hanley Wood, have enjoyed and further reinforces how pleased we all are with the progress we have made thus far. Genesis 3 is in it for the long haul and we are very excited for the potential the future holds for the show, our growing relationship with Hanley Wood and the future of our industry."

"The Genesis and Hanley Wood commitment has grown past typical contract negotiations," said Skip Phillips, co-founder of Genesis 3. "We now have a collective purpose; backed by the foundation of our collective personal relationships - I could not be more enthusiastic about our future collaboration."

The 2013 Int'l Pool | Spa | Patio Expo will be held Nov. 12-14 at the Mandalay Bay Convention Center in Las Vegas. The educational conference will be held Nov. 9-14. New for 2013, PSP will feature an outdoor pavilion area to coordinate with the beyond the borders of outdoor living theme for the current year's show, in addition to the show floor filled with the latest industry products, materials, equipment and services. The new outdoor pavilion will provide patio-focused exhibitors an opportunity for live cooking demonstrations and food tastings on their outdoor kitchen equipment, right off the show floor on the Expo's patio.

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