The Rug Market America debuts new collections in High Point
Casual Living Staff -- Casual Living, April 19, 2013
These marketing materials for The Rug Market America's new Nautical Collection illustrate the link between rug design and fashion.
Within the more than 100 new introductions from the Ecconox line, designs include color blocked oversized checks, sailing motifs and vintage inspired graphics. A direct mail campaign of a series of individually themed postcards is being used within the pre-show marketing for the collections' debut.
"The design philosophy of The Rug Market America has always been fashion oriented and is a perfect fit for the fashion theme being created for this spring's High Point Market," said Mike Shabtai, founder and owner of The Rug Market America. "We are proud of the work our designers have done to deliver multiple collections with such topical, trend setting and inspired direction. We are confident that, once again, our retailers and those new to our collections will not be disappointed."
The Vogue Collection incorporates strong color blocked checker rug design in multiple colors and check sizes for a retro fashion look. Ropes and sails are among the designs that will fill floor coverings in the Nautical Collection. The red, white and blue palette creates an Americana appeal to this fashion statement. The Contemporary Vintage Collection is designed for homeowners looking for a rug design that infuses vintage designs for environments with a contemporary and eclectic narrative.
The Rug Market America shows in the Suites at Market Square M-1000A.
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