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Second Casual Living Conference launches with enterprising agenda

Casual Living conferenceThe second Casual Living conference will be held Feb. 20-22 at the Westin La Paloma Resort & Spa in Tucson, Ariz.
The second Casual Living conference, Outer Spaces: Expanding the Universe for the Outdoor Room, launches Feb. 20-22, 2013, with a stellar agenda, compelling keynote presentation and a galaxy of opportunities for networking. The rapidly approaching conference welcomes vendors, manufacturers, retailers and designers to its three-day event to be held at The Westin La Paloma Resort & Spa in Tucson, Ariz.
Lift off begins with keynoter Neil Dempster, known as a resultant (a consultant who gets results), with his presentation: Nothing Succeeds Like Failure. During his "immediately implementable" talk, Dempster will challenge the many assumptions about risk-taking that keep businesses from achieving the levels of success necessary to attain/maintain competitive advantage. Discover why organizations like NASA use this course correction and hear more about the methods to help your company innovate faster than the speed of change.
Take time for a systems check when retail specialist Barbara Crowhurst shares How To Fine Tune Your Business Plan for 2013. At the core of this session, retailers will hear about ways to attract new customers and to increase the number of times existing customers visit. Topics include defining your marketplace, discovering your potential customer base and using technology - web sites and social media - effectively.
And land some out-of-this-world business strategies with the help of marketing expert Brian Offenberger, owner of Right On-No Bull Marketing -- who will share his 11 Marketing Best Practices: Separating Rich Retailers from Poor Retailers. There are a few great retailers that thrive and prosper, even in tough economic times. Then there's everyone else. Find out why in this engaging session that will help you find and make those profit line improvements.
It's all systems go when Casual Living Publisher Norman Hamilton takes the controls with a session on What To Say When the Customer Says No! To be a successful retailer, manufacturer or sales rep, you have to hear "no" more times than you hear "yes." It's the law of averages. This upbeat, high-voltage session teaches you how to overcome the dread of hearing "no," how to start productive conversations with customers and techniques for overcoming objections and leading to closing questions. Learn the difference between the words no and know. The techniques you will learn, coupled with determination, persistence, along with the right mindset and proper selling skills will pay off for all attendees.
Several panels round out the event including: Online Sales - Embrace or Run Away.
Learn how to keep up on changes in digital, social and mobile media and where it fits in your business plan. A panel of retailers and online marketers from the home furnishings industry will share their tips, strategies and secrets for building a social community of brand loyalists and leveraging those fans to build your business.
Selling the Complete Outdoor Room: Furniture, Grills, Shades and Accessories is a panel session that will ask the key questions: Are you selling furniture or a lifestyle? Do you carry everything the consumer wants for their outdoor room? Panelists will share their thoughts on the correct mix of products, how much floor space to allocate for each category, what services they offer their customers and how they handle seasonality.
Good merchandising is about showing a product in context so that the buyer "gets" what the product is, how to use it and why they need to have it now. During the panel, Best Practices On Merchandising Your Store, you will learn from a panel of retailers who are past and present retail winners of Casual Living's Merchandising Awards. Hear tips on good merchandising, how often to change displays, and how to boost your bottom line by increasing the sale of accessories and merchandising items.
The Rising Stars panel gives you an insight into the future. Hear from the next generation of the casual industry now. Tomorrow's leaders are on board and ready to take flight as this exciting group of young retailers weigh in on many of the industry's hottest topics. Learn how they would shape the industry if they were in charge and what their plans are to take their businesses to new heights in the years ahead.
For more information, contact Casual Living Publisher Norman Hamilton at or National Sales Manager Kristin O'Brien at Sponsorships are still available.



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