New ambassador program assists High Point Market visitors

HIGH POINT, N.C. -- The High Point Market Authority is launching its first Ambassador Program, with roving ambassadors on-site at market ready to assist visitors.
The first team of ambassadors will be actors and staff from the North Carolina Shakespeare Festival, dressed in costumes that highlight the High Point Market's Fashion Focus campaign.

The four ambassadors will be armed with iPads and will be ready to offer directions, provide assistance in locating exhibitors and products, and will also help visitors find restaurants and other local businesses or services.

"This new Ambassador Program, part of a joint partnership with the High Point Convention & Visitors Bureau, will enhance and add to the information services we already provide," said Tammy Nagem, chief operating officer of the High Point Market Authority. "With a Market as large as this one, and with such a wide footprint, we want to ensure that people can find information where they are, rather than having to search it out."

Look for the ambassadors in the high-traffic areas of market, such as the intersection of Commerce and Elm, in front of the Transportation Terminal and in the 100-200 blocks of South Main Street.

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