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Maison & Objet attracts visitors from across the globe

The latest edition of Maison & Objet, held Sept. 7-11, attracted a total of 70,916 visitors, down 4.7% from September 2011.

According to a trade show press release, the reduction can be attributed to a 6.8% decline in the number of French visitors, whereas the number of international visitors remained stable, with a drop of only 2%.

The Top 10 best-represented countries at the show were Belgium, Italy, Germany, the U.K., Switzerland, the U.S., Holland, Russia, Japan and Spain.

The show saw an increase of 9.26% in visitors from Germany, 4.8% from Holland, and 2.04% from the U.K. There were fewer Italian and Spanish industry insiders this time, with a respective reduction of 10% and 20% in their numbers.

"This change in European visitors signals the emergence of a new balance, demonstrating the northern countries' ability to weather the global economic crisis while underlining the current fragility of southern Europe, from Portugal to Greece," said Etienne Cochet, CEO of Maison & Objet.

There was a noticeable increase in the number of trade visitors from Russia (up 23 %) and other regions, including Asia and the Middle East. This audience represents 44% of the trade show's visitors, positioning the event as a key reference point in the global home-fashion market.

Attendance was high among the French press this year, with an increase of 15.4%.

Show highlights

A new look at accessories

The dynamic and creative home accessories section, shown in Hall 6, was completely reorganized for this year's event. Bringing together nearly 900 exhibitors in the areas of fashion items, moving, fragrance and spa and children's items, this sector is a wellspring of creativity - a fact that was highlighted by a new stand layout.

Design innovation in the spotlight

Hall 8 hosted the now! design à vivre exhibitions and a new version of the Maison & Objet Outdoor_Indoor trade show. Outdoor items grew in all sectors of the trade show, and are now displayed according to their stylistic affinities.

The Inspirations exhibitions

It has 10 years since the Maison & Objet Observatory first began providing insight into emerging trends, via spaces that have become established as key landmarks for trade show visitors.

‘Minimum,' ‘Yes Future' and ‘Elements,' the Inspirations spaces designed by Elizabeth Leriche, François Bernard (Croisements) and Vincent Grégoire (NellyRodi agency), shed light on the latest trends through the prism of "Essentiel," a theme highlighted in the Maison & Objet Observatory's 21st Inspirations book.

Business Lounge

Specifiers represent 35 % of visitors to the MAISON&OBJET trade show, and they have their own space where they can work, talk and celebrate creativity.

It is enhanced by events such as the conversation between Patricia Urquiola, Patrizia Moroso, Francesco Binfare and Ferruccio Laviani, the four Paris Design Week guests of honour.

It is also the starting point for a program aimed specifically at the heads of purchasing for major hotel groups such as Mandarin, Accord, Starwood, and Marmara.

The lounge brings together architects and designers such as Jean-Philippe Nuel, Stella Cadente, the Didier brothers and Fabrice Knoll, with independent hoteliers who are part of voluntary chains such as Châteaux Hôtels Collection, Relais & Châteaux and Hôtels et Préférence.

The Espace Retail by Open D Groupe

The Espace Retail featured an exhibition on the "five essential steps for designing a sales point," teaching trade show visitors the value of a structured, thought-out approach and the advantages of hiring a specialized agency.

The space also included personalized business meetings with the Open D Group agency and its partners.

The Fil vert exhibition: local initiative, global movement

The ‘Fil vert' exhibition showcased new talents in ethical design, which is based around the ideas of economizing resources (materials, transport, energy consumption), eco responsibility (100% recyclable products), eco design (linked to innovative, creative approaches) and eco communication (highlighting the benefits of sustainable development).

This year, the exhibition's winners championed local production, like that of Coco&co Edition and Home Spirit. The jury was won over by Fermob's CO2-free paint, and by products made from ‘waste' or through recycling. In this area, there were candles made from frying oil by Nahan, handbags made from old firehoses by We Are Nothing - W.A.N. and pouffes made from seatbelts by Marron Rouge. Natural, biodegradable materials are also popular: Wooden Radio Fine Ecodesign makes radios out of wood, Iris Hantverk brushes from horsehair and Cocomosaic walls and surfaces from coconut.

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