Seasonal Concepts remodels St. Louis store to mark 50th anniversary
GDA Staff -- Casual Living, May 30, 2012
Seasonal Concepts has remodeled its St. Louis area store in celebration of 50 years as the area's premier outdoor living and casual furniture retailer.
Seasonal Concepts has created St. Louis' only showroom that brings the outdoors inside by working in partnership with Belgard Hardscapes, a leading suppliers of high-end paving stones and garden wall products, as well as some of the Midwest's most innovative and trusted landscape architects and designers. The new showroom enables customers to not only look at outdoor furniture and accessories, but also envision the backyard setting of their dreams.
Each unique lifestyle area within the showroom marries lush landscaping and quality stonework with Seasonal Concepts' amenities like fully outfitted outdoor kitchens, grills, oversized chairs, tables and even boulders that light and warm the space. The end result is a showroom of spaces that are inviting and livable as well as stunning and sophisticated - spaces that showcase creative potential for customers wishing to expand their outdoor living vision.
Long known for its exceptional customer service and the area's most extensive collection of trend-setting outdoor furniture and accessories, Seasonal Concepts offers an outdoor living expertise found in few other places, an expertise that can help homeowners understand how to enhance and maximize the value of their homes.
"From our perspective ‘home investment' means people investing in creating outdoor living spaces that give them more value in their homes and a rejuvenated space for entertaining and enjoying the outdoors," said Marc Acord, managing partner of M&J Seasonal Concepts, owners of the store. "So our entire focus with the remodel was to create a space where they could see and feel what they could create in their own homes."
The newly expanded showroom area features today's hottest furniture and accessory trends, including the latest in dining tables and chat groups - complete with firepits, over-sized swivel chairs and stylish tables. The gallery also features a wide variety of outdoor rugs, home accessories and the latest all-weather, durable fabrics.
Seasonal Concepts' sales team is on hand to guide customers through the merchandise and assist in making selections. Known as the "specialists in special orders," Seasonal Concepts' consultants are also able to quickly custom-order colors, styles, models or anything else that may not be in the showroom to ensure customer satisfaction.
"We are absolutely willing to special-order whatever customers want for no additional cost," Acord said. "We feel strongly about ensuring customers get exactly what they want instead of simply selling them something off the showroom floor."
Bringing the outdoors inside is one more way in which Seasonal Concepts is reshaping the leisure market in this area. In 2007, the company was purchased by new, local owners, who quickly launched a robust e-commerce website www.seasonalconceptsonline.com to great customer acclaim. The new family owners also debuted customer-friendly initiatives such as "Worry-Free Winter," in which customers can have their outdoor furniture cleaned and stored for the winter months then delivered for spring, and the "Traveling Elves"
program where Seasonal Concepts delivers and assembles newly purchased Christmas trees.
Seasonal Concepts also offers one of the most robust price-match guarantees available. If a customer finds a Seasonal Concepts product available for less money anywhere else, the retailer will match that lower price. And if the store advertises a lower price on a product already purchased from Seasonal Concepts, the customer who purchased it prior to the discounted price will be refunded the difference.
These initiatives, along with the area's most extensive collection of casual and outdoor furniture brands and generous long-term furniture warranties, have contributed to and sustained Seasonal Concepts' exceptional reputation for quality and customer service. The St. Louis store remodel follows on the heels of an extensive remodel and expansion of Seasonal Concepts' flagship store in Overland Park, Kansas. The Overland Park remodel provides shoppers in that market the opportunity to shop the "outdoors" inside, with casual furniture and accessories set in picturesque and real-life settings.
Located at 14121 Manchester Road in St. Louis, Mo., the Seasonal Concepts store is open Monday-Saturday from 10 a.m.-6 p.m., and from noon-5 p.m. on Sunday. Please call 636-227-4044 or visit seasonalconceptsonline.com for more information.