Chella's pale textiles follow fashion flow
March 9, 2012,
Today's fashion designers are weaving the flirty femininity of pastels with the edgy and urbane and Chella follows suit with timely outdoor textiles that are sweetly sophisticated.
Pastels of the past have been perceived as too precious for high-use areas, but now Chella proves that pretty can be practical. Sturdy and alluring in equal measure, Chella's charmingly pale performance textiles possess a logic-defying imperviousness to red wine, rain and the sun's radiance, rendering these indoor/outdoor fabrics a far cry from shrinking violets.
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Check out the August digital edition of Casual Living, covering a broad array of trends, personalities and insights. You’ll get an inside look at retailer Clive Daniel Home, as well as a conversation with Greg Voorhis, design director at Glen Raven, about the dedicated design team at Sunbrella. We also prepare you for Las Vegas Market with a preview of the hottest casual products, and take a first look at outdoor buyers who got a head start on the latest casual intros at the ICFA Preview Show.