Tobi Fairley named top High Point Market Style Spotter
Jane Kitchen -- Casual Living, November 18, 2011
Tobi Fairley has been named the top High Point Market Style Spotter by voters who visited the Market's Pinterest board.
The High Point Market recruited home fashion trendsetters to showcase their favorite products and top trends from the October show. The Style Spotters posted and curated their favorite looks on Pinterest, a website that lets users organize and share photos on virtual pinboards.
Style Spotters - who are bloggers and/or interior designers - captured images of their favorite finds as they walked the Market. The trendsetters also presented select exhibitors with a sign that highlighted the Style Spotter's name and a QR code and URL for the Pinterest board.
Voters were able to voice their opinion, selecting their favorite pinboards and products for each Style Spotter by generating "likes" or by re-pinning photos to their own Pinterest boards.
Fairley has won a free trip to the April High Point Market and will be posting about trends for the High Point Market this winter.
The Style Spotters for October were Meg Biram, Mimi + Meg; Jennifer Brouwer, Jennifer Brouwer Design; Heather Clawson, Habitually Chic; Julieann Covino, Create Girl; Tobi Fairley, Tobi Fairley Interior Design; Lisa Ferguson, Decor Mentor; Wanda Horton, Interior Concepts by Wanda; and Elaine Williamson, Elaine Williamson Designs.
A new group of Style Spotters will be named in March for the April High Point Market and will also include Tobi Fairley as this year's winner.