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Bullfrog Spas to showcase new look at Int'l Pool | Spa | Patio Expo

Bullfrog Spas, manufacturer of hot tubs with the JetPak System, will display a "modern sleek-elegant" look at the upcoming 2011 International Pool | Spa | Patio Expo, according to a company press release.

Travis Atwood, graphic designer for Bullfrog Spas, commented on the brand update and the company's goal. "This new look revolves around an updated color palette and a focus on modern elegant design," Atwood said. "It isn't a huge change but we felt that it was necessary to more accurately tell the Bullfrog story. This refreshed brand look reflects the company-wide goal to always provide quality, performance and elegance in everything we produce."

Pool and spa industry insiders will see the updated look of Bullfrog Spas before it becomes public in early 2012 with an updated website, brochures, in-store materials, videos and outdoor displays.

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