Exclusive research on consumer buying trends: Dining sets
Dana French -- Casual Living, March 9, 2011
Dining SetsOutdoor dining sets were on the shopping lists of 4.3 million U.S. households last year, with 2.7 million following through and making a purchase. That's the finding from Casual Living's exclusive Consumer Buying Trends survey, conducted last December among a nationally-representative sample of 2,500 U.S. households.
In 2011, another 2.7 million households have plans to purchase a dining set. And, Generation X, with members currently between the ages of 36 and 46, are excellent prospects. They comprise 31% of the households who say they'll buy in 2011, planning to purchase at a rate 1.6 times higher than their presence in the population. Last year, members of Gen X spent a median of $400 on a set.
This exclusive consumer data originates from the responses of 2,500 U.S. households to an online survey conducted in December 2010. Sister publication Furniture/Today worked with TNS, a Kantar Group Company, to examine home furnishings shopping and purchasing patterns among consumers in 2010 and buying plans for 2011. For the entire report, see the February 2011 print issue of Casual Living, or click here for the exclusive online version.