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Outdoor lifestyle suits Chicago

Chicago-Naperville-Joliet Metro Area

Commonly referred to by residents as Chicagoland, the Chicago Metro area consists of the the third largest city in the United States and the surrounding counties in Illinois, Indiana and Wisconsin. It also includes other smaller but well-known cities such as Naperville and Joliet.

Known for its four distinct seasons, this area is very accommodating to those who enjoy outdoor activities. Bordering on Lake Michigan, with many rivers running through, the numerous waterfront homes make outdoor entertaining a breeze. According to New York-based Easy Analytic Software, Inc., outdoor furniture and dining sales are expected to increase by 21% in this area over the next five years. Grill sales are expected to climb 14% during the same time period.

Culturally diverse, the greater Chicago area offers a thriving financial district anchored by the Chicago Mercantile Exchange, plentiful shopping that includes the Magnificent Mile along Michigan Avenue and a flourishing theater district. Home to several major league sports teams — the Bears, Bulls, Cubs and White Sox to name a few — the area includes notable landmarks such as Wrigley Field, Buckingham Fountain and Lincoln Park Zoo.

Choc full of historic buildings and a skyline that ranks among the world’s tallest, the Chicago area’s architecture includes the Sear’s Tower and one of the largest buildings in America, the Merchandise Mart. This metro also hosts several corporate headquarters, including Boeing, McDonalds and Motorola.

Chicago-Naperville-Joliet, IL-IN-WI areas

2007 2012 Change
Total population 9,538,591 9,823,561 3.0%
Median age 33.9 34.3
Average household size 2.65 2.60


Spending for Casual Living Products
in millions

2007 2012 Change
Outdoor dining sets $53.09 $64.05 20.6%
Other outdoor furniture $26.55 $32.03 20.6%
Grills $100.86 $115.31 14.3%


Housing Characteristics

2007 2012 Change
Total housing units 3,696,350 3,868,355 4.7%
Number owner-occupied 2,367,886 2,511,918 6.1%
Median value of owner households $252,967 $329,341 30.2%
Median rent $935 $1,188 27.1%


Households by Race & Ethnicity

2007 2012 Change
Hispanics may be of any race
White 2,484,321 2,553,654 2.8%
African-American 577,539 600,973 4.1%
Asian-American 157,711 183,949 16.6%
Other 306,706 363,991 18.7%
Hispanic 475,875 558,256 17.3%
White, Non-Hispanic 2,219,759 2,247,509 1.3%


Household Income

2007 2012 Change
Source: Easy Analytic Software, Inc. and Casual Living market research
Median $60,877 $77,853 27.9%
Under $25,000 655,700 507,035 -22.7%
$25,000 - $34,999 318,796 237,469 -25.5%
$35,000 - $49,999 484,582 398,729 -17.7%
$50,000 - $74,999 698,855 636,643 -8.9%
$75,000 or more 1,368,344 1,922,691 40.5%


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